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PlanetOut Launches Video-on-Demand With Sundance Doc Series

Authored by Mark Hefflinger on July 13, 2005 - 10:14am.
San Francisco -- PlanetOut, an online media company focused on the lesbian, gay, bisexual and transgender community, on Wednesday announced plans to launch a broadband Internet video-on-demand service with programming from TV networks, movie studios and its online community of 5 million members. PlanetOut Video will offer content from partners including Sundance Channel, which will premiere the first episode of its 8-pary documentary series on gender reassignment, "TransGeneration," on the service before it airs on Sundance and MTV's Logo in September. PlanetOut Video will also offer a Gay TV Guide for locating LGBT-related cable and network TV programs. The company will add member-generated video content to the service in 2006. "We believe that PlanetOut Video will allow us to establish relationships with a wider range of advertisers, such as movie studios, TV networks, and Fortune 500 advertisers wanting to engage the gay market through video and thirty-second ad spots," said PlanetOut president Mark Elderkin.
tags: Launches | Video-on-Demand | PlanetOut | Sundance Doc Series |