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Super BowlAds as Content with Firebrand MondayAuthored by Jay Baage on January 31, 2008 - 11:33am.
The Super Bowl is one of few televised events that is "TiVo-proof" in the sense that people actually pay attention during commercial breaks in hopes of seeing the best, most creative commercials the ad industry can serve up. Firebrand is a website that people go to for the commercials. Actually, all they show is, in fact, commercials. In time for the Super Bowl, Firebrand has put together the video embedded above saluting the best of these commercials, past and present, as well as the famous icons that make them so memorable, and in many cases, a part of pop culture. MySpace, Fox, NFL Team on Interactive Super Bowl AdsAuthored by Mark Hefflinger on May 11, 2007 - 3:23pm.
New York - News Corp. entities Fox Sports and MySpace have partnered with the NFL to post Super Bowl ads online with "interactive extensions," according to The Hollywood Reporter. The Super Bowl-branded sites on MySpace, FoxSports.com and NFL.com will be promoted during the game's telecast on Fox. Super Bowl Advertising - A Way to Increase Web Traffic?Authored by Hitwise on February 8, 2007 - 9:15am.
 The following is a blog entry from LeeAnn Prescott at Hitwise: Super Bowl Ads now have a much longer lifespan, since viewers can go directly to a myriad of websites to watch the ads. Because ads can be viewed on YouTube, CBS Sportsline, etc, there is even less motivation for users to visit the advertiser sites, which used to be one of the few places the ad could be watched post-game. So can it be expected that a Super Bowl advertisement will increase traffic to advertiser sites?
CGM, The Super Bowl and a New Model for TV AdvertisingAuthored by Rohit Bhargava on February 5, 2007 - 1:07pm.
The Superbowl is the real start to the new year for the advertising industry. Just as the Chinese new year comes on a delay from the celebration of January 1st, the Superbowl manages to turn public attention to advertising in a way that is far beyond the other 364 days of the year. As the approved Go Daddy spot nicely noted - "everybody wants to be in marketing" ... or at least pays attention to it, for a day. Today on blogs, there are lots of lists of favorites and the "ad-meters" are hugely popular on YouTube, USAToday and many other outlets. Many folks are talking about the rise of consumer generated media as the major trend to emerge out of this year's game. I think that's true, but in a way that may not be often talked about.
Anheuser-Busch Wins 9th Straight Top Super Bowl Ad TitleAuthored by Mark Hefflinger on February 5, 2007 - 10:24am.
McLean, Va. - Anheuser-Busch grabbed the top spot in USA Today's Super Bowl Ad Meter for a record ninth year in a row. The 2007 Marketer's Sneak Preview Guide to Super Bowl AdvertisingAuthored by Rohit Bhargava on February 2, 2007 - 6:35am.
 As the days count closer and closer to the Super Bowl this weekend, the hype about the ads is reaching the typical fever pitch that it always does each year as every news media outlet turns it's lens to who's running what, and getting consumers ready to share their reactions on the ads for their instant "rave-o-meters" and polls about the best ads. Lots of sites, including all the traditional news outlets, and (surprisingly) YouTube are just waiting for the ads and letting people vote on their favourites on the Monday after the game.
tags: Sports | Video | Marketing | Advertising | TV | Brands | NFL | Football | Super Bowl | Rohit |
Bay Area Companies Post Low-Budget Super Bowl Ads on YouTubeAuthored by Mark Hefflinger on February 1, 2007 - 11:48am.
Mountain View, Calif. - Hoping to capitalize on the fervor surrounding Super Bowl XLI but unwilling and unable to shell out millions of dollars for network TV commercials, several Bay Area tech companies have decided to shoot their own low-budget ads and post them on YouTube, the video sharing site owned by Google. tags: Sports | Marketing | Advertising | TV | YouTube | Technorati | Super Bowl | Meebo | Meez | Plaxo | RockYou.com |
Report: Super Bowl Advertisers Can Expect Surge in Web TrafficAuthored by Mark Hefflinger on February 1, 2007 - 11:46am.
New York - With the Super Bowl set for Sunday, advertisers can expect huge bumps in their online traffic, according to a report from Nielsen/NetRatings. NFL to Offer Super Bowl Highlights Video on iTunesAuthored by Mark Hefflinger on January 31, 2007 - 1:30pm.
New York - The National Football League announced that it will sell a package of video highlights from Sunday's Super Bowl XLI from Apple's iTunes Store the following day on Monday, Feb. 5. The $1.99 download will include a wrap show hosted by NFL Network commentators Rich Eisen, Steve Mariucci and Deion Sanders. The NFL began selling video game highlights packages on iTunes in September. Doritos Contest Asks Users to Create Ad to Air During Super BowlAuthored by Mark Hefflinger on September 14, 2006 - 12:25pm.
 Plano, Texas - Doritos announced on Thursday that it has partnered with Yahoo on a contest that asks consumers to create and shoot their own Doritos Super Bowl ad, with the winning ad to air during the football game telecast. Yahoo will accept 30-second submissions and post five finalist videos online in January, when online voters will help choose the winning user-generated Doritos ad to be featured during the Super Bowl. Each of the five finalists will also be awarded $10,000 cash.
tags: Sports | Video | Marketing | Advertising | TV | Football | Contests | UGC | Super Bowl | Doritos |
Super Bowl Ads Drive Traffic to Sponsors' WebsitesAuthored by Mark Hefflinger on February 8, 2005 - 3:04am.
Reston, Va. -- Budweiser.com was the big online winner among Super Bowl advertisers, with traffic to its web site rising nearly 600% on Sunday, according to comScore, a provider of Internet audience measurement services. A controversial ad by web services company GoDaddy.com drove traffic to that site 378% above average, while viewers seeking more information about the Olympus m:robe portable media player turned up traffic volume at OlympusAmerica.com by 363%. Other winners included Apple iTunes (up 170%), Cadillac (up 171%) and halftime sponsor Ameriquest Mortgage (up 98%).
Report: Jackson Super Bowl Incident Tops Sept. 11 Attacks for Web SearchesAuthored by Mark Hefflinger on February 4, 2004 - 1:49am.
Waltham, Mass. -- Search engine firm Lycos said on Wednesday that the number of Web searches concerning Janet Jackson's "wardrobe malfunction" during the Super Bowl halftime show eclipsed the one-day totals following the Sept. 11, 2001 terrorist attacks on the U.S. "Prior to this week, the most-searched event in the history of The Lycos 50 over a one-day period was the September 11 attack on America," said Lycos' Aaron Schatz. "Jackson's halftime exposure also far surpasses the other top stories we've tracked on The Lycos 50. Over the course of one day, it received three times as many searches as the 2000 Election. It also received four times as many searches as the Iraq War on the day that Al-Jazeera broadcast video of American prisoners of war, and received five times as many searches as the day the Space Shuttle Columbia exploded." Lycos also noted that on Monday, Jackson and halftime show received 60 times as many searches as the Paris Hilton sex tape and 80 times as many searches as Britney Spears, the two most-dominating recent search topics.
Report: AOL Considering Asking for Super Bowl Sponsorship RefundAuthored by Mark Hefflinger on February 3, 2004 - 1:55am.
Dulles, Va. -- Continuing the fallout from Sunday's Super Bowl incident involving Janet Jackson, America Online may seek at least a partial refund of the estimated $10 million that it paid to advertise its high-speed service and sponsor the halftime show, Reuters reported on Tuesday. "While AOL was the sponsor of the Super Bowl Halftime Show, we did not produce it," AOL said in a statement. "Like the NFL, we were surprised and disappointed with certain elements of the show." The Time Warner unit pulled the plug on plans to rebroadcast the halftime show to its 25 million subscribers and visitors. The controversy began when singer Janet Jackson revealed one of her breasts near the end of a duet with Justin Timberlake. Jackson now admits that the stunt was planned, and not an accident as Timberlake had first claimed.
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