Home

Surfing Habits

Tacoda Online Ad Network to Target Users Based on Web Surfing Habits

Authored by Mark Hefflinger on November 15, 2004 - 5:22am.
New York -- Online marketing firm Tacoda on Monday announced the launch of a new online advertising network that will enable advertisers to bid on audiences determined by their Web surfing habits, such as "sports fans," "technology enthusiasts" or "business travelers." The AudienceMatch Network will not personally identify users but instead group them based on the websites they visit and the content they access there, and then auction placement of ads to these users to advertisers who will pay only when their ads are clicked on. New York-based Tacoda's new network will initially consist of 60 sites, including USAToday.com, and 100 advertisers, eventually ramping up to a thousand sites and advertisers during a two-month launch phase. The company claims its network will eventually reach more than 85 million individuals, or about 60% of the monthly U.S. Internet audience.
tags: Internet | Web | Tacoda | Surfing Habits |