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Online Retailers See 29% Surge in "Black Friday" Visitors

Authored by Mark Hefflinger on November 28, 2005 - 10:42am.
New York - Web traffic to online retailers on Black Friday -- the traditional start of the holiday shopping season -- shot up 29% from a year ago, according to new figures from Internet research firm Nielsen/NetRatings. The firm said that its 100 representative online retailers brought in 17.2 million unique visitors, up from 13.3 million a year ago. "While many shoppers headed out to the stores over the weekend, the majority first turned to the Internet to check prices and product availability," said Heather Dougherty, a senior retail analyst with Nielsen/NetRatings. EBay was the top online retailer, with 9.5 million unique visitors, followed by Amazon and Wal-Mart Stores, which drew 4.6 million and 3.4 million unique visitors, respectively. Target and BestBuy.com rounded out the top five. Target, Wal-Mart and Circuit City, which offered deep discounts on selected items on Friday, saw traffic to their sites more than double from the previous Friday.
tags: Internet | Black Friday | Visitors | Surge |

Report: Wireless Homes' Appetite for Bandwidth to Surge

Authored by Mark Hefflinger on November 5, 2004 - 8:54am.
New York, N.Y. -- With the use of wireless broadband networks at home rapidly increasing, JupiterResearch, a technology market research and analysis firm, predicts that the average appetite for bandwidth in homes with wireless networks will increase from less than 3 Mbps this year to 57 Mbps in 2009. More "tech-savvy" households with at least three residents will demand up to 84 Mbps, according to the new forecast. Leading vendors in the field are reporting a quick uptake in alternative uses of wireless networks, such as streaming music from one's PC to the home stereo, Jupiter reports. "The number of consumer electronics devices using a wireless network in the home could explode over the next five years, driving bandwidth requirements beyond today's offerings," said Julie Ask, a research director at JupiterResearch.
tags: Wireless | Reports | Surge | Appetite | Bandwidth |

Report: U.K. Online Ad Revenues Surge by 80%

Authored by Mark Hefflinger on July 22, 2004 - 4:46am.
London -- Surging demand for corporate-sponsored search listings in the U.K. has increased online advertising revenues by 80% year-on-year, according to a new study by the Internet Advertising Bureau (IAB). The online ad market came to more than $646 million last year, a figure that has exceeded most analysts' predictions by far, IAB said. "The whole marketing industry is changing, and online is at the heart of the new media mix," said IAB CEO Danny Meadows-Klue. "Years ago, many claimed online (advertising) would wipe away traditional media, but today we realize it supports them, accelerating their effects and stretching their reach." The IAB said the online ad market was on track to surpass the 600-million-pound mark by 2006 and overtake commercial radio in terms of revenues generated.
tags: Internet | Reports | U.K | Surge |