Surveys

Report: European Game Developers Earn 33% Less than North Americans

Authored by Mark Hefflinger on April 2, 2007 - 3:07pm.

London - According to a new survey, European video game developers earn on average about a third less than those doing the same jobs in North America, GamesIndustry.biz reported.

Poll: Satellite Takes 3.4% of Radio Market; Subscribers Favor AM/FM

Authored by Mark Hefflinger on March 2, 2007 - 3:20pm.

New York - Radio ratings provider Arbitron this week delivered its first survey of the satellite radio industry, which found that while satellite radio subscribers listened to more radio than others, they spent more time listening to terrestrial radio than their satellite services.

Report: 73% of U.S. Companies Say They'll Advertise in New Media

Authored by Mark Hefflinger on February 8, 2007 - 9:14am.

Washington - Seventy-three percent of U.S. companies plans to spend up to 20% of their advertising budgets on new media experimentation, and 12% said they'll spend as much as 40% of their ad budgets experimenting with ads on websites, blogs, video games, virtual worlds and other emerging sectors, according to a survey of nearly 1,000 ad executives conducted by the American Advertising Federation.

Survey: 61% of Analog TV Households Still Unaware of Digital Transition

Authored by Mark Hefflinger on January 31, 2007 - 11:53am.

Washington - The majority of U.S. households that receive only over-the-air TV signals (61%) are still unaware that these analog transmissions will be shut off in February 2009, and compel an estimated 22 million households to make some sort of digital transition, according to a survey conducted by research firm ICR Media for the Association of Public Television Stations (APTS).

Survey: One-Third of Frequent YouTube Users Watching Less TV

Authored by Mark Hefflinger on January 30, 2007 - 12:28pm.
Rochester, N.Y. - A third of frequent visitors to the YouTube video-sharing site say they watch less TV as a result of their online video habit, according to a recent survey conducted by Harris Interactive. Forty-two percent of U.S. online adults say they have watched a video on YouTube, with 14% saying they visit the site frequently. Of these, 32% said they are watching less TV as a result of the time they spend on the site.

Survey: 57% of U.S. Teachers Use News Websites in Classroom

Authored by Mark Hefflinger on January 29, 2007 - 11:58am.

New York - Fifty-seven percent of U.S. teachers use Internet-based news in the classroom, while only 28% use daily newspapers, according to a survey conducted by the Carnegie-Knight Task Force on the Future of Journalism Education.

Survey: 68% of Parents Find Video Game Ratings Effective

Authored by Mark Hefflinger on December 5, 2006 - 2:43pm.
Santa Monica, Calif. - A recent survey commissioned by video game publisher Activision found that 84% of parents are very familiar with the industry's game ratings system, and 68% believe the system is effective in helping them make game purchases for their children.

Nokia: Average Mobile Gaming Session 28 Minutes Long

Authored by Mark Hefflinger on November 27, 2006 - 3:27pm.
Espoo, Finland - Cell phone maker Nokia on Monday announced results of a survey of mobile phone gamers that found 80% play at least once a week, 34% play every day, and the average mobile gaming session is 28 minutes in length.

Survey: 43% of Brits Who Watch Videos Online Now Watch Less TV

Authored by Mark Hefflinger on November 27, 2006 - 3:25pm.
London - Forty-three percent of those who watch video online or on mobile device at least once a week said they watch less TV as a result, according to a survey of 2,070 Britons conducted by ICM on behalf of the BBC, Reuters reported.

Survey: Less Than 1% of Content Accessed on iTunes, iPods is Video

Authored by Mark Hefflinger on November 21, 2006 - 1:55pm.
Los Angeles - Less than 1% of all content accessed by users of Apple's iTunes and iPod devices is video, a number that climbs to just 2.2% for video iPod owners, according to report from Nielsen Media Research.

Survey: Online Education Enrollment Booms in 2006

Authored by Mark Hefflinger on November 10, 2006 - 3:23pm.
Needham, Mass. - A new survey by the Sloan Consortium, an association of higher education institutions and organizations committed to online education, indicates that the number of students taking at least one online course in the current semester hit 3.2 million, up from 2.3 million a year ago.

Survey: Tech-Savvy Consumers Hesitant to Buy New DVD Players

Authored by Mark Hefflinger on October 30, 2006 - 3:15pm.
San Francisco - The overwhelming majority (81%) of tech enthusiasts remain skeptical about which next-generation DVD technology will be the market standard, according to a new survey by CNET and the Consumer Electronics Association. The study comes as manufacturers prepare to release several players that run on varying formats. Other factors that respondents said will initially keep them from buying the new players include the price of the machines (74%) and concerns about their compatibility with current DVD players (54%). "The studios, manufacturers, retailers and media companies have their own theories on how this will play out in the market," said Claudia Haase, senior research manager at CNET. “But, at the end of the day, the only thing that matters is the consumer."

PopCap Survey: 71% of Casual Gamers Over 40; 47% Over 50

Authored by Mark Hefflinger on September 13, 2006 - 1:23pm.
Seattle - Online casual games developer and publisher PopCap Games on Wednesday announced results of an online survey of 2,100 of its customer base, which found that 71% are 40 or older, and 47% are 50 or older. Additionally, the survey found that 88% of respondents derive stress relief from playing casual games, and 41% cited stress relief/relaxation as their most important reason for playing -- more than twice the number that said they played for entertainment (27%). Seattle-based PopCap's casual games website attracts 5.5 million unique visitors per month.

Survey: Majority of Women Make at Least Half of Calls on Cell Phones

Authored by Mark Hefflinger on July 20, 2006 - 12:54pm.
Reston, Va. - More than 50% of women now make at least half of their calls from their wireless phones, according to a new survey by Sprint Nextel. The company also said that women (37%) are more likely than men (30%) to want their phone within reach 24 hours a day. Seventy percent of women say they text message with family members, and 61% say they take pictures of their family with a camera phone. Women are also more interested in ring tones than men, and are more likely to use ring tones to personalize their phones.

Pew Survey: Majority of Bloggers Writing About Personal Experiences

Authored by Mark Hefflinger on July 19, 2006 - 12:54pm.
Washington - The vast majority of bloggers are focused on describing their personal experiences to a relatively small audience of readers, with only a small proportion choosing to write about politics, media, government or technology, according to a new survey by the DC-based Pew Internet & American Life Project.

Survey: Father's Day to Account for $9 Billion in Consumer Electronics Sales

Authored by Mark Hefflinger on June 14, 2006 - 1:30pm.
Arlington, Va. - Father's Day consumer electronics gifts could account for more than $9 billion in spending this year, according to a new report from the Consumer Electronics Association.

Survey: Web is Top Daytime Media, No. 2 at Home

Authored by Mark Hefflinger on June 6, 2006 - 2:09pm.
New York - The Web dominates media users' workday, and is also the second most-popular form of media at home, according to a survey conducted by Ball State University's Center for Media Design for the Online Publishers Association.

Survey: 54% of Online Adults Plan to Buy Portable Media Device

Authored by Mark Hefflinger on May 31, 2006 - 1:22pm.
Arlington, Va. - One in three adults who use the Internet, or 54.1 million Americans, owns a portable digital media device, and more than half (54%) plan to buy one over the next year, according to a report from the Consumer Electronics Association (CEA).

Survey: 77% of U.S. Adults Go Online

Authored by Mark Hefflinger on May 26, 2006 - 11:46am.
Rochester, N.Y. - The number of U.S. adults who go online at home, in the office, at school or elsewhere has grown 5% in the past year to an estimated 172 million, or 77% of all adults, according to the latest Harris Poll.

Survey: Nearly Half of Web Surfers Are Gamers; In-Game Ads Don't Offend

Authored by dmw on May 19, 2006 - 7:51am.
Reston, Va. - Video game players represent nearly half of the Internet universe, and are not opposed to the emerging trend of in-game advertising, according to a survey conducted by market research firm comScore Networks. Game-related sites were visited by about 76.9 million consumers in April 2006, up from 71.6 million a year earlier. About 25% are "heavy gamers," who play 16 hours or more per week; 17% are 18 to 24-years-old, while 23% are 35-44 -- two key demographics. The also survey found gamers spend more than twice as many hours online each month than average Web surfers, and are equally likely to be male or female. With regard to in-game advertising, 52% of heavy gamers and 56% of light/medium gamers said the practice would have no impact on their likelihood of playing a game; only 15% of heavy gamers said they would be "unlikely" to play games with product placements. "Advertisers are quickly learning that gamers are a highly desirable consumer target," said Erin Hunter, senior vice president of comScore entertainment solutions. "Gamers are networked and vocal about what they like and don't like, and the results of comScore's study reveal that the vast majority of gamers are not bothered by in-game advertising."