Sports Illustrated has published its annual Swimsuit Issue. I noticed the website in my weekly fast movers report and thought it could make a fun post. When I looked at the data however, something struck me as really odd. The top search term sending visits to the Swimsuit Issue website was "si swimsuit issue". The term had a huge spike this year but was relatively flat for the past two years. I had expected it to spike for each annual issue. What did this year's issue include, I wondered, to cause such a frenzy online.