Dulles, Va. - AOL said on Wednesday that it has launched a new website featuring news, buying guides and advice about consumer electronics. The company said that Switched.com, delivered in blog format, also will feature celebrity interviews, gossip and editors' picks. "We realized there were plenty of sites targeting hard-core technology users, but none existed that cut through industry jargon to serve the average consumer," said Lewis D’Vorkin, the senior vice president of AOL News & Sports. AOL said that it is looking to generate revenue from the site by letting advertisers sponsor seasonal and special editorial features.