Tacoda

Report: AOL Advertising Unit Preparing for IPO in Early 2008

Authored by Mark Hefflinger on September 27, 2007 - 7:54am.

Dulles, Va. - AOL parent Time Warner may be preparing to spin off its newly formed advertising unit through an initial public offering (IPO), TechCrunch reported on Thursday.

AOL Completes Acquisition of Ad Targeting Firm Tacoda

Authored by Mark Hefflinger on September 7, 2007 - 8:04am.

Dulles, Va. - Adding to the capabilities of its expanding advertising network, AOL said that it has completed its acquisition of New York-based Tacoda, a developer of technology that lets advertisers target consumers based on their online behavior.

AOL Gets Regulatory Clearance to Complete Deal for Tacoda

Authored by Mark Hefflinger on August 28, 2007 - 11:51am.

Dulles, Va. - Federal regulators have cleared AOL's planned acquisition of New York-based Tacoda, a developer of technology that lets advertisers target consumers based on their online behavior.

AOL to Buy Behavioral Targeting Ad Firm Tacoda

Authored by Mark Hefflinger on July 24, 2007 - 11:42am.

Dulles, Va. - Looking to lure a larger number of display ads to its network, AOL said on Tuesday that it will acquire New York-based Tacoda, a developer of technology that lets advertisers target consumers based on their online behavior.

Improving Online Display Ad Relevancy: Interview With Tacoda’s Larry Allen

Authored by Scott Karp on July 24, 2007 - 7:46am.

Following up on my post about the poor state of online ad relevancy, I’ve been digging deeper with some of the companies that are working to improve that state, which lead to the following interview with Larry Allen, SVP, Business Development and Marketing at TACODA. Believe it or not, we completed this interview before the announcement that AOL has acquired TACODA. Relevancy is in the air (and so are ad networks).

Career Moves: April 2, 2007

Authored by dmw on April 2, 2007 - 2:54pm.

Career Moves is made possible by @HIRE.
Internap Network Services Corporation, a provider of businesses on the Internet, today announced that Vincent J. Molinaro has been named Chief Operating Officer, effective April 16, 2007.  Mr. Molinaro will lead all marketing, sales, as well as the company's newly established business units, which include IP Services, Colocation, Content Delivery Networks and Advertising Services.
www.internap.com

Tacoda Online Ad Network to Target Users Based on Web Surfing Habits

Authored by Mark Hefflinger on November 15, 2004 - 5:22am.
New York -- Online marketing firm Tacoda on Monday announced the launch of a new online advertising network that will enable advertisers to bid on audiences determined by their Web surfing habits, such as "sports fans," "technology enthusiasts" or "business travelers." The AudienceMatch Network will not personally identify users but instead group them based on the websites they visit and the content they access there, and then auction placement of ads to these users to advertisers who will pay only when their ads are clicked on. New York-based Tacoda's new network will initially consist of 60 sites, including USAToday.com, and 100 advertisers, eventually ramping up to a thousand sites and advertisers during a two-month launch phase. The company claims its network will eventually reach more than 85 million individuals, or about 60% of the monthly U.S. Internet audience.