Talent Agencies

William Morris Agency Launches Digital Media Group

Authored by dmw on May 12, 2006 - 12:17pm.
Beverly Hills, Calif. - The William Morris Agency announced this week the launch of a digital media group, which will work to create opportunities for its clients across digital platforms including video-on-demand, broadband and mobile, and also represent technology firms looking to connect with the entertainment industry. The talent and literary agency named Lewis Henderson to lead the group, who will head a team of agents from WMA offices worldwide. "We created this important division to further maximize new digital opportunities for our clients, said WMA CEO Jim Wiatt. "Lewis has extensive relationships and an incomparable knowledge of these markets and we know that in this new role he will play a crucial role not only for WMA and our clients, but for the entertainment industry as a whole." Several of the major talent agencies have set up similar divisions in recent years, to take advantage of, for instance, the market for video games based on movie and TV properties, and movies spun-off from video games.