Bluetooth

Clear Channel, Qwikker Team on Bluetooth Mobile Billboards

Authored by Mark Hefflinger on November 26, 2007 - 12:39pm.

San Francisco - Clear Channel Outdoor (NYSE: CCO), the company's billboard advertising unit, announced on Monday that it has partnered with Qwikker, a provider of location-based mobile content distribution, to enable the delivery of mobile content over Bluetooth from Clear Channel ad displays. The technology allows consumers who have opted-in to receive content on their phones when they are in the vicinity of such a billboard ad. Clear Channel Outdoor has already deployed Qwikker technology in the USA, Australia, Belgium, Ireland and New Zealand, and plan another 1,000 deployments in the U.S. over the next year, encompassing street furniture, malls and airport locations.

Patent Suit Filed Against Panasonic, Samsung and Nokia Over Bluetooth Technology

Authored by Ned Sherman on January 3, 2007 - 12:21pm.

Seattle - Washington Research Foundation (WRF), which assists Washington state universities with commercializing technology, has filed a patent suit alleging that Matsushita's Panasonic division, Samsung and Nokia, are infringing on four patents sold under the "Bluetooth" name.

Report: Bluetooth Device Installed Base Reaches One Billion

Authored by Mark Hefflinger on November 14, 2006 - 2:44pm.

Bellevue, Wash. - The number of Bluetooth-enabled devices has now reached an installed base of one billion devices, while weekly shipments of Bluetooth devices continue at a pace of 12 million per week, according to the Bluetooth Special Interest Group.

Mobile Marketing with Virtual Hugs

Authored by Rohit Bhargava on October 3, 2006 - 7:41am.

One of the more interesting reports to come out of Wired's NextFest event held in NY this past weekend was about a wearable technology company called CuteCircuit and their "hug shirt." The shirt uses bluetooth technology or mobile messaging through SMS to relay the sensation of a hug from one wearer to another anywhere in the world. While it might seem like yet another technology toy with limited usefulness, the concept got me thinking about a new frontier of uses for wearable technology that integrates with bluetooth technology. The most basic benefit of this is that a huge number of mobile phones already have bluetooth and this presents lots of integration opportunities. Bluetooth hugs are just the beginning of the potential uses for this technology.

Sony Ericsson Debuts $399 Bluetooth Wristwatch

Authored by Mark Hefflinger on September 28, 2006 - 1:38pm.

Research Triangle Park, N.C. - Sony Ericsson on Thursday introduced a Bluetooth-enabled wristwatch that connects wirelessly with a mobile phone, and can display caller ID and new text message alerts, as well as control the music functions of a music phone. Developed in collaboration with watchmaker Fossil, the Sony Ericsson MBW-100 will go on sale in the fourth quarter for $399.

GN Netcom Debuts Jabra Bluetooth Headsets for iPods, Cell Phones

Authored by Mark Hefflinger on September 20, 2006 - 11:56am.

Chicago - Audio device developer GN Netcom on Wednesday introduced its Jabra Bluetooth stereo headset, which allows for wireless connections to a music-enabled cell phone or iPod. The $49 Jabra A120s (for MP3 players) and $59 Jabra A125s (for iPod) are now shipping; the $89 Jabra BT320s (for music phones) is slated for release in the fourth quarter of 2006.

Arrival of the Bluetooth Billboard

Authored by Rohit Bhargava on August 29, 2006 - 10:11am.

The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded content. CBS recently launched a billboard campaign in Grand Central Terminal train station in New York to promote several new shows in their fall lineup: "Shark," "Smith," "Jericho" and "The Class" -- and their top hit "CSI: Crime Scene Investigation" as well. Passers by are asked to opt in as they walk past the billboard to download video trailers for the programs during their daily commutes.

CBS to Beam TV Clips Via Grand Central Station Bluetooth Billboards

Authored by Mark Hefflinger on August 25, 2006 - 1:12pm.

New York - CBS Network Television announced that it has partnered with Kameleon Technologies to offer free downloadable clips from its fall TV lineup to cell phones, via Bluetooth download systems at billboard locations within New York City's Grand Central Station.

Commodore Gaming, Gamefederation Team on Bluetooth Retail Kiosk

Authored by Mark Hefflinger on May 24, 2006 - 5:48pm.

Amsterdam - Commodore Gaming, owners of the Commodore video game brand, announced on Wednesday that it has partnered with Gamefederation to develop a Bluetooth-based digital retail download system.

Broadcom to Power Bluetooth, Wi-Fi Features on Nintendo Wii

Authored by dmw on May 10, 2006 - 2:31am.

Irvine, Calif. - Chipmaker Broadcom announced on Wednesday that Nintendo's next-generation Wii video game console will feature Broadcom Bluetooth and Wi-Fi technologies. The Bluetooth technology eliminates cables between the console and game controllers and other accessories, while Broadcom's Wi-Fi chip will allow the Wii to go online for multiplayer gaming and to download extra content. Nintendo's Wii console is scheduled to ship in the fourth quarter.

Satellite Firm SES ASTRA Introduces Bluetooth Interactive TV Technology

Authored by dmw on April 26, 2006 - 7:19am.

Betzdorf, Germany - Satellite operator SES ASTRA on Wednesday introduced a new interactive TV mobile phone service that utilizes Bluetooth wireless technology. The Blucom service, available to broadcasters in Europe, the Middle East and Africa, will allow for the transfer of broadcast data from the Internet or a Bluetooth-enabled TV receiver to a mobile phone, using text messages as a return path.

Fox, Loews and WideRay Partner for In-Theater Downloads Via Bluetooth

Authored by Mark Hefflinger on July 19, 2005 - 9:23am.

Los Angeles -- Twentieth Century Fox announced on Wednesday that it has partnered with Loews Theaters and technology firm WideRay to provide downloads of movie trailers, ringtones, and other content to moviegoers' Bluetooth-enabled cell phones. When consumers with Bluetooth wireless connections near a WideRay theater kiosk, they will receive notification of the availability of free movie-related content sent to their cell phones. They may then download a free, full-length movie trailer to their phones in less than 30 seconds from the kiosk. The download does not incur carrier charges, as the transfer is made directly from kiosk to phone. The technology is currently being tested at Loews theaters in New York's Lincoln Square, Los Angeles' Universal Citywalk and San Francisco's Metreon, which are offering trailers and other content from Fox's "Mr. and Mrs. Smith," "Fantastic Four" and "Kingdom of Heaven." "Twentieth Century Fox continues to push for new and innovative channels to reach our movie-goers, to give them ways to interact with our movies before and after they enjoy the films on the big screen," said Fox co-president of marketing Pamela Levine.

Clear Channel, Qwikker Team on Bluetooth Mobile Billboards

Patent Suit Filed Against Panasonic, Samsung and Nokia Over Bluetooth Technology

Report: Bluetooth Device Installed Base Reaches One Billion

Mobile Marketing with Virtual Hugs

Sony Ericsson Debuts $399 Bluetooth Wristwatch

GN Netcom Debuts Jabra Bluetooth Headsets for iPods, Cell Phones

Arrival of the Bluetooth Billboard

CBS to Beam TV Clips Via Grand Central Station Bluetooth Billboards

Commodore Gaming, Gamefederation Team on Bluetooth Retail Kiosk

Broadcom to Power Bluetooth, Wi-Fi Features on Nintendo Wii

Satellite Firm SES ASTRA Introduces Bluetooth Interactive TV Technology

Fox, Loews and WideRay Partner for In-Theater Downloads Via Bluetooth

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