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Ten (Nine) Questions with Anastasia Goodstein

Authored by Guy Kawasaki on May 21, 2007 - 10:32am.
Totally Wired.jpg

Anastasia Goodstein covers Generation Y (millennials) in her blog YPulse. She has worked for Current TV, AOL, and Oxygen TV. She recently published a book that will help you understand the online activities of young people called Totally Wired: What Teens and Tweens Are Really Doing Online.

tags: Internet | Marketing | Teens | Trends | YPulse | Anastasia Goodstein |

Millennials Conference: What are 18-24 Year Olds Doing Online?

Authored by LeeAnn Prescott on April 19, 2007 - 1:08pm.

Yesterday I spoke at the the Millennials Conference in Los Angeles. I talked about some websites that have a high concentration of users in the 18-24 age group, and are enabling users to share content beyond the usual activities on social networking sites. 18-24 year-olds make up 19% of the adult online population, and based upon their website preferences, are much more interested in creating and sharing content than the average online user.

tags: Internet | Teens | HitWise | Millennials Conference | CarDomain | deviantART | FanFiction.Net |

MuchMusic Prepaid MasterCard Launched in Canada

Authored by Jay Baage on March 13, 2007 - 9:16am.
Mastercard is launching a prepaid credit card in Canada together with MuchMusic. The prepaid card comes with 10 free music downloads upon sign-up and 15% discounts on purchases from MuchMusic. A youth-helping-youth component is also built in for the Much-branded card, as 10% of net profits go to War Child Canada.
tags: Internet | Marketing | Payments | Teens | Mastercard | MuchMusic |

Teen Sued for Music Piracy Files Countersuit; Alleges Label Collusion

Authored by Mark Hefflinger on January 31, 2007 - 10:19am.

White Plains, N.Y. - A teenager sued by the major record labels for copyright infringement on file-sharing networks has accused the labels of collusion, extortion and conspiring to defraud the courts, the Associated Press reported on Wednesday.

tags: Law | Lawsuits | P2P | Piracy | Music | Commerce | RIAA | Teens | Collusion |

MTV's The N Teams With OTX, Mbuzzy on Teen Mobile Research Panel

Authored by Mark Hefflinger on December 12, 2006 - 12:13pm.
New York - MTV Networks' The N teen-focused network announced on Tuesday that it has partnered with market research firm OTX and mobile community provider Mbuzzy to launch a wireless research panel of 10,000 young people.
tags: Mobile | Marketing | TV | Metrics | CE | MTV | Consumers | Teens | Research | The N | OTX | Mbuzzy |

Channel One, ABC News Now Team on Citizen Journalism

Authored by Mark Hefflinger on October 25, 2006 - 12:51pm.
New York - Channel One, a TV news network that reaches 7 million U.S. middle and high school students, said on Wednesday that it will collaborate with ABC News Now to create content for the weekly user-generated program "Be Seen and Be Heard." The ABC News Now program lets viewers submit text or video comments on the issues of the day, which are then incorporated into the show. Under the partnership, students will be invited to comment on Channel One's programming on ABCNews.com and ChannelOne.com, for possible inclusion on the ABC News Now show.
tags: Video | TV | ABC | Education | Teens | Citizen Journalism | UGC | Channel One |

HarperCollins Launches Collaborative Online Writing Project for Teens

Authored by Mark Hefflinger on October 18, 2006 - 1:35pm.
New York - Publisher HarperCollins announced on Wednesday the launch of an online writing event that will feature teens collaborating on a short story that will be published as an e-book by HarperTeen, and turned into a webisode by Fox Television Studios. The "HarperTeen FanLit: 'Your Words. Everybody's Story.'" project will be led by author Meg Cabot ("The Princess Diaries") and other HarperTeen authors who will serve as creative guides, choosing the best teen-submitted chapters for inclusion in the short story. Participants are invited to integrate their MySpace profiles into the HarperTeenFanLit.com site, which will be powered by FanLib's "massively social storytelling" technology.
tags: Social Networking | Events | E-Books | Teens | Publishing | Books | HarperCollins | Literature | UGC |

Viacom's MTV Networks Acquires Teen User-Generated Site Quizilla.com

Authored by Mark Hefflinger on October 17, 2006 - 1:44pm.
New York - Viacom's MTV Networks announced on Tuesday that it has acquired Quizilla.com, an online community featuring user-generated content from teen authors, from Gorilla Nation Media. Financial terms of the transaction were not disclosed. Founded in 2002, Quizilla is in the top five sites for teenage girls, and attracted 3.1 million unique visitors during September, according to comScore Media Metrix. The site's mix of quizzes, fiction, non-fiction, poetry, polls and other creative content will be added to The-N.com, part of Nickelodeon/MTVN Kids and Family Group.
tags: Deals | Internet | Video | TV | MTV | Viacom | Teens | Online Communities | UGC | Acquistions | Quizilla |

Teens Migrate from Buddy Icon Sites to Those Helping Them Build Profiles

Authored by Mark Hefflinger on October 12, 2006 - 1:07pm.
New York - Over a three-year period, the top sites among teens 12-17 have shifted from those offering a selection of instant messaging buddy icons to those providing assistance with social networking profiles and page layouts, according to a new report from Nielsen/NetRatings. In September, sites offering tools to improve social networking profiles with song lyrics, pictures, quotes and layout designs -- led by PLyrics.com -- ranked among the most popular with the age group. In fact, nine out of the top 10 teen sites either offered content or tools for social networking site profiles, or were social networking sites themselves. That compares with three years ago, when the top teen sites included Originalicons.com, Buddy4u.com and Badass Buddy. Ken Cassar, chief analyst at Nielsen/NetRatings, said that while it's no surprise that teens are actively engaged in social networking sites like MySpace and YouTube, "What is surprising, however, is the extent to which a wide array of supporting web sites has developed in conjunction with these bigger, more well-known web destinations."
tags: Internet | Marketing | Tech | Social Networking | Teens | Nielsen-NetRatings | Web |

AOL Red, MoMedia to Distribute "Chubby Butter" Shorts to Mobile Phones

Authored by Mark Hefflinger on October 10, 2006 - 3:33pm.
Cannes, France - AOL RED, the company's teen Web destination, announced on Tuesday that it has signed a deal with MoMedia International to distribute a series of its "Chubby Butter" animated online shorts to over 100 wireless carriers in more than 35 countries. Around 30 shorts of up to three minutes in length will be made available to subscribers of carriers including Vodafone UK and MTS Russia, for between about $0.93 and $1.85 each.
tags: Mobile | Video | Mobile TV | Commerce | AOL | Animation | Teens | Mobile Commerce | AOL RED | MoMedia |

Nick Lachey Debuts Online Social Network for Celebs and Teens

Authored by Mark Hefflinger on October 5, 2006 - 2:50pm.
Los Angeles - Nick Lachey, the former boy band singer and husband of Jessica Simpson, on Thursday announced the official launch of his social networking site for teens, YFly.com. The site includes a "verification process" for validating that online celebrity profiles were created and are maintained by the actual celebrity. "We took a good look at our competition and knew we could raise the bar for online networking," said Danny Perkins, YFly.com co-founder and chief marketing officer. "We focused our attention in 3 areas; first, making the site easy to use and fast, second, developing entertaining features, and finally delivering the ultimate connection point between real athletes, actors, musicians and their fans."
tags: Launches | Sports | Internet | Social Networking | Teens | Entertainment | Nick Lachey | Celebs | YFly |

AOL RED to Sell Exclusive Download of Feature-Length Horror Film "Incubus"

Authored by Mark Hefflinger on September 19, 2006 - 6:17pm.
Dulles, Va. - AOL RED, the company's teen destination, announced on Tuesday that it will debut a full-length horror film starring Tara Reid from producer Adam Shapiro on its website on Oct. 31. The "direct-to-download" film "Incubus" will be available for download for 30 days, and can be purchased for $7.99 or rented for a 5-day period for $3.49. DVDs for the film are slated to go on sale after the AOL RED exclusive download offering.
tags: Internet | Video | Downloads | Movies | AOL | Promotions | Horror | Portals | Teens | AOL RED |

Time to Halt Publication of Teen People, Maintain Website

Authored by Mark Hefflinger on July 26, 2006 - 5:38pm.
New York - Time Inc. announced on Tuesday that it will cease publication of its Teen People magazine, but will maintain and continue to invest in its website, the Associated Press reported. The company cited a challenging advertising market for the magazine, which launched in 1998 but has seen circulation fall off steadily in recent years; the Teen People website, conversely, was said to show "promise and growth."
tags: Internet | Online Publishing | Magazines | Closings | Teens | Publishing | Time | Teen People |

Sulake Gets $7.6 Million for Habbo Hotel Online Teen Community

Authored by Mark Hefflinger on July 10, 2006 - 1:22pm.
Helsinki, Finland - Sulake Corporation, operator of the Habbo Hotel online community for teenagers, announced on Monday that it has received a $7.6 million equity investment from Movida Group, a joint venture between Japan's Softbank and interactive entertainment firm Asian Groove.
tags: Deals | Internet | Teens | Online Communities | Sulake | Investments | Movida Group | Habbo Hotel |

Calif. Lawmaker, Game Industry Launch Teen Cyber Stalking Game

Authored by dmw on May 17, 2006 - 1:03pm.
Sacramento, Calif. - The video game industry's ESA Foundation, California State Senator Liz Figueroa and nonprofit Web Wise Kids on Wednesday introduced an online game that aims to educate teens on how to outsmart cyber stalkers. Developed by Web Wise Kids, "Mirror Image" is based on a real-life criminal case involving cyber stalking, and will be distributed for free to Web Wise Kids' partner schools and police departments. "We can tell teens or even show them how to be safe online, but an interactive format like 'Mirror Image' goes beyond telling teens what to do -- it gets them involved in the story. That kind of experience is much more personal and applicable to their daily lives," said Senator Figueroa, chair of the Select Committee on Children, Youth and Families.
tags: Games | Internet | Law | Social Networking | Cybercrime | California | Education | Teens |

Doppleganger, AOL Launch Virtual Music Lounge for Teens

Authored by dmw on May 15, 2006 - 1:36pm.
San Francisco - Doppleganger, a San Francisco-based developer of online community technology where users communicate using avatars and instant messaging, announced on Monday a partnership with AOL to integrate AIM into its online lounge. Designed for teens, The Lounge lets users create avatars to communicate with friends on their buddy lists in an environment with streaming music, video screens and virtual DJ booths. Doppleganger additionally announced a partnership with Interscope Records, and will promote Interscope recording artists the Pussycat Dolls to users of The Lounge.
tags: Launches | Music Launches | Internet | Music | AIM | AOL | Portals | Doppleganger | Teens |

Survey: Most Teens Have c Over Mobile Phone Usage

Authored by Mark Hefflinger on August 29, 2005 - 5:21am.
Gaithersburg, Md. -- Most North American parents aren't supervising the mobile phone use of their teenaged children, according to a new survey commissioned by Ace*Comm. The online survey of 1,000 teens found that more than one-third (38%) of teens use their mobile phones to text-message their friends during school, while 30% play video games on their phones while in school and 26% use their phones to talk to people their parents would not approve of. The survey also revealed that on average, teens spend almost as much time on their mobile phones as they spend doing physical activity. In addition, half of those surveyed said that they would rather have their TV privileges restricted than their mobile phone use.
tags: Teens | Survey | Mobile Phone Usage |

Poll: Kids and Teens Understand Copyright Law, Use File-Sharing Anyway

Authored by Mark Hefflinger on May 19, 2004 - 8:05am.
Washington -- While 88% of kids aged 8-18 understand that music and movies are copyrighted, many admit to using file-sharing networks to download media anyway, according to a poll of 1,100 youth polled by Harris Interactive on behalf of the Business Software Alliance, an industry trade group. Fifty-three percent of those surveyed said they download music, while smaller groups say they download games (32%), commercial software (22%) or movies (17%). The poll found that young people worry more about accidentally downloading a computer virus from a P2P service (60%) than whether they can get in trouble with the law (50%), while only 29% worry that the act itself is "wrong". "What's most alarming is that eight out of 10 kids and teens understand the definition of copyright and nearly all of them, especially teens, are aware that software, music and movies are protected by copyright," said Diane Smiroldo, vice president of public affairs for the Business Software Alliance. "The fact that kids know stealing software is wrong, and yet they behave like it's okay, clearly illustrates a challenging ethical dilemma."
tags: File-Sharing | Teens | Poll | Kids | Copyright Law |

Report: Women Over 40 Play More Online Games Than Men, Teens

Authored by Mark Hefflinger on February 11, 2004 - 9:25am.
New York -- Of those who play games on the Web, women over 40 play most often and spend the greatest number of hours per week doing so, beating out both men and teens, according to a nationwide online survey of 3,600 casual gamers conducted by Digital Marketing Services for America Online's "Casual Games Report." The survey found that women over 40 spend an average of 9.1 hours, or 41% of their weekly online time playing games, compared with 6.1 hours or 26% of total online time for men. "While teens and young men have the reputation of playing games for hours on end, the reality is that it's their mothers who are far more likely to exhibit this type of behavior -- just with different games," said AOL Games general manager Matthew Bromberg. The survey also found that nearly twice as many adults said that they have played for more than eight consecutive hours than did teenagers, and that more adult players have stayed up all night playing games than teens. Teens still spend an average of 7.4 hours per week playing games -- which half said was more time than they spend reading, and over 25% said was more time than they spend on homework.
tags: Games | Internet | Reports | Teens | Men |