Telephia

Nielsen to Acquire Mobile Research Firm Telephia

Authored by Mark Hefflinger on June 27, 2007 - 12:47pm.

New York, N.Y. - Nielsen, the New York-based ratings and research provider, said on Wednesday that it will acquire San Francisco-based Telephia, a provider of syndicated consumer research to the telecom and mobile media markets.

Report: Consumers Slow to Adopt Over-the-air Mobile Song Downloads

Authored by Mark Hefflinger on January 8, 2007 - 9:50am.

San Francisco - While one in ten U.S. mobile subscribers now own music-capable phones, and nearly 20% of new phones purchased in the third quarter of 2006 had integrated music players, consumers have thus far been reluctant to use over-the-air services to download songs to their phones, according to a report from market research firm Telephia.

tags: Mobile | Music | Reports | Telephia |

Report: 8 Million Americans Now Capturing Video on Mobile Phones

Authored by Mark Hefflinger on October 12, 2006 - 1:11pm.

San Francisco - Nearly 8 million U.S. mobile subscribers -- or 3% of the market -- are now using their phones to capture video, a figure that jumps to 6% among subscribers who recently purchased a new handset, according to a report from market research firm Telephia. "Google upped the ante this week by paying $1.65 billion for YouTube, validating the success and future potential of user-generated video content. The mobile phone is a unique and rich source of on-the-move, spontaneous, personal videos -- the kind that made YouTube a worldwide phenomenon to begin with," said Telephia's Kanishka Agarwal. Among recently purchased handsets, Americans favored the Motorola RAZR by nearly four to one over the next top device (the Nokia 6101) for capturing video. However, the U.S. with its 3% cell phone video adoption rate still lags behind European countries including Spain (15%), Italy (14%), the U.K. (12%) and Sweden (10%).

Report: Mobile TV Audience Rose 45% to 3.7 Million in Q2 2006

Authored by Mark Hefflinger on September 11, 2006 - 4:07pm.

San Francisco - The mobile TV audience grew 45% to 3.7 million subscribers in the second quarter of 2006, with revenues up 67% over the first quarter, to $86 million, according to a report from market research firm Telephia. ABC News was the most-watched mobile TV channel during the second quarter, with 40% of the total audience, followed by The Weather Channel (32%); Fox Sports (31%); and ESPN (29%).

Report: Nearly 13.5 Million Wireless Users Downloaded Games Last Quarter

Authored by Mark Hefflinger on August 24, 2006 - 7:08pm.

San Francisco - Nearly 13.5 million mobile subscribers downloaded a game during the most recent quarter, an increase of 15% from the third quarter of last year, according to a report from market research firm Telephia. During that same period, monthly revenue jumped 63%.

Report: Master Recording Ringtones Now 76% of Market

Authored by Mark Hefflinger on August 7, 2006 - 3:28pm.

San Francisco - Ringtones of actual clips of master recordings now account for 76% of the overall music ringtone market, according to a report from market research firm Telephia. Monophonic and polyphonic ringtones now represent just 12% of the market, down from nearly 30% in the third quarter of 2005.

Report: Over Half of All Mobile Games are Downloaded Over-the-Air

Authored by Mark Hefflinger on July 10, 2006 - 1:20pm.

San Francisco - Over half of all mobile games played are titles purchased and downloaded to phones, while 39% are games that came embedded on the phone and 8% are played on the mobile Web, according to a report from market research firm Telephia.

Report: Women Account for 65% of Mobile Game Revenues

Authored by Mark Hefflinger on June 26, 2006 - 1:31pm.

San Francisco - Sixty-five percent of mobile game revenue is generated by women, who favor puzzle and strategy games above other options, according to a report from market research firm Telephia.

Market Research Firm Telephia Launches Mobile TV User Panel

Authored by Mark Hefflinger on May 24, 2006 - 7:17pm.

San Francisco - Telephia, a provider of performance measurement information to the mobile industry, said on Wednesday that it has launched the industry's first mobile television user panel, designed to measure the attitudes and behaviors of mobile TV users.