Burbank, Calif. - Time Warner's (NYSE: TW) Warner Bros. Television Group on Tuesday announced the launch of MomLogic.com, a new site "created as the ultimate destination for moms, built by moms," for which Unilever signed on as the charter sponsor. "This is not a parenting site but rather it is a site for women who are moms," said Hilary Estey McLoughlin, president of Telepictures Productions -- which designed the site. "Motherhood changes your perspective overnight on everything, and we will present the mom's point of view on a full range of subjects ranging from news, health and beauty to shopping, as well as parenting, on this destination," said Hilary Estey McLoughlin. The site will also feature a vertical advertising network that will aggregate inventory from "editorially compatible, safe, high-quality sites that reach moms, women and parents."