Seattle
- Online retail giant Amazon.com (NASD: AMZN) on Wednesday announced the launch of a new
feature that lets consumers use text messages to find and buy products. "With
TextBuyIt, if you're walking out of a concert and want to buy a CD from the
artist you just saw, or if you're at dinner and a friend tells you about a
great book you should read, all you have to do is get out your mobile device,
send a text message to Amazon, reply to the response, confirm your order, and
your item will be on its way," said Howard Gefen, director of Amazon
Mobile Payments.
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