The CW

Buzz Watch: OMG Is It Time For The Gossip Girl Finale Already?

Authored by Heather Dougherty on May 19, 2008 - 4:23am.

On Monday night, the CW will air the highly anticipated (or is that just me) season finale for the first season of Gossip Girl, a much talked about show (called the Greatest Teen Drama of All-Time by New York magazine) based upon a series of novels by Cecily von Ziegesar. Since this show is often discussed around the office and with friends, I was curious to see the show’s website traffic. As one would expect, the premiere on Sept 19th caused the traffic to ramp up pretty quickly, resulting in the 2nd highest week for the website in terms of the market share of visits. The actual peak (to date) was the week ending October 20, 2007 as the show grew in popularity.

CW Yanks "Gossip Girl" Streams in Bid to Boost TV Ratings

Authored by Mark Hefflinger on April 18, 2008 - 7:27am.

Los Angeles - The CW has decided to stop streaming free episodes of "Gossip Girl" from its website, in a test to see whether the popular streams were eating into the show's TV audience, according to The Hollywood Reporter.

Userplane to Power IM, Community Tools for The CW

Authored by Mark Hefflinger on November 27, 2007 - 12:42pm.

Santa Monica, Calif. - AOL's (NYSE: TW) Userplane social application platform division said on Tuesday that it has signed deals to power communication and community tools for network and cable TV partners The CW, Channel 4, Fuel TV and IFC. Userplane will provide the broadcasters' websites with customizable tools such as live instant messaging and chat.

tags: TV | AOL | Channel 4 | IFC | Userplane | The CW |

CW Cancels User-Generated Clip Series "Online Nation"

Authored by Mark Hefflinger on October 18, 2007 - 1:08pm.

Los Angeles - In the first reported cancellation of a new fall TV show, The CW has pulled "Online Nation," a show that featured user-generated video clips, TVWeek.com reported. The last episode of the show, which will be replaced by reruns of CW's "Aliens," received a 0.2 rating in the 18-49 age demographic.

The CW to Offer Free iTunes Downloads of Season Premieres

Authored by Mark Hefflinger on October 5, 2007 - 11:42am.

Los Angeles - The CW network announced on Friday that it will offer the premiere episodes of several of its fall series for free on iTunes, which will be made available for a week following their broadcast debuts. Included are new series "Aliens in America" and "Life Is Wild," as well as returning shows "Everybody Hates Chris," "Girlfriends" and "Supernatural." Following the premieres, The CW will also sell subsequent episodes on iTunes for $1.99 each.

tags: Video | Marketing | TV | iTunes | The CW |

Yahoo to Stream CW Premiere Episodes Commercial-Free

Authored by Mark Hefflinger on September 25, 2007 - 11:55am.

Sunnyvale, Calif. - Yahoo has partnered with The CW to stream the premiere episodes of the network's new series "Aliens in America" and "Life is Wild" for free, sans commercials, before their broadcast debuts. "Aliens in America" was posted on Yahoo TV today, and airs on Oct. 1, while "Life is Wild" will be posted on Sept. 29, ahead of its Oct. 7 premiere on The CW.

Upcoming Fall TV Show Pilots Leaked Online

Authored by Mark Hefflinger on July 30, 2007 - 12:58pm.

Los Angeles - The pilot episodes from several upcoming TV series -- including NBC's "Bionic Woman" and Fox's "The Sarah Connor Chronicles" -- have been leaked onto Internet file-sharing networks, TVWeek.com reported.