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The Liquid Experience

The DMW Interview with The Liquid Experience Group

Authored by Scott Goldberg on July 30, 2007 - 9:10am.
The Liquid ExperienceIf you haven’t heard of the Liquid Experience Group, you will soon enough.  They’ve created a new product in the often turbulent energy drink industry to accompany a unique marketing strategy and company mission.  In the face of initial criticism from skeptics who say they’re yet another company exploiting a famous name, the company has stepped up its efforts to explain their goals.  The Liquid Experience is, first and foremost, dedicated to supporting musicians in an industry notorious for leaving its former stars in the dust.  To put its money where its mouth is, the company has teamed with entities such as MusiCares, In Ticketing, The Plant Studios and more, to evolve the cause.  DMW sat down with Kelly Kalichman, CXO/Chief Creative of The Liquid Experience Group, to hear about the company’s strategy.
tags: Marketing | Social Networking | Music | The Liquid Experience |