The Long Tail

Analysis: eMusic and the Long Tail

Authored by Robin Goad on January 20, 2009 - 7:23am.

The online music retailer eMusic has put out some interesting data that, it is claimed, supports the famous “Long Tail” theory of online retail. Chris Anderson (picture), the editor in chief of Wired magazine, coined the phrase in a 2004 article, claiming that Internet retailers would sell more niche products at the expense of mass-market items. However, this theory was challenge in a recent study by Will Page and Andrew Bud, which claimed more than 10 million of the 13 million music tracks available on the Internet failed to find a single buyer last year. In response, eMusic has reported that 75% of the tracks in its catalogue were bought at least once in 2008.

Guy Kawasaki: Chris Anderson Discussing His Next Book - Must-Watch Video

Authored by Guy Kawasaki on December 17, 2007 - 10:07am.
Nokia World - Keynote - _Free_.jpg

Here’s the next trend to study: Free. This is a video of Chris Anderson discussing his next book. Chris is the editor of Wired and author of The Long Tail. Kudos to whoever at Nokia decided to put this keynote online for the rest of us. And kudos to Core77 for finding it via Nova.

Video Parody of the Long Tail

Authored by Jay Baage on July 30, 2006 - 10:30am.
Check out this funny video just made available on YouTube by Peter Hirshberg of Technorati and Michel Markman, based on Chris Anderson's much discussed new book "The Long Tail". Anderson usually shows it at the end of his speeches and says on his blog that: “some of the lines, such as ‘There are a lot more of them than there are of us’… are now permanently lodged in my brain”.