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The Metropolitan Opera's Big Marketing Experiment

Authored by Rohit Bhargava on January 3, 2007 - 5:10am.
This weekend I headed to the movie theater to see A Night at the Museum, and before the film there was preview for the Metropolitan Opera's new initiative -- Saturday Matinees Live in HD at local theaters around the world.  I have to admit, what first caught my attention in the trailer was the multiple "Apple-esque" logo placements for Edelman in the first moments of the spot.  As it turns out, this effort is part of the Met's new marketing strategy in 2007 to broaden the appeal of the Opera to a wider global audience (and presumably realize another stream of revenue from productions as well).  Along with the 8 live HD broadcasts of performances in movie theaters, they are also broadcasting weekly audio programs through a partnership with Sirius Radio.  The website provides details on all the programs, including some nice links to allow patrons to support the Met in other ways by contributing or spreading the word.
tags: Video | Marketing | Audio | HD | New York | Opera | Theater | The Met |

Sirius to Offer Met Opera Broadcasts, Chelsea FC Premier League Games

Authored by Mark Hefflinger on September 20, 2006 - 12:07pm.
New York - Sirius Satellite Radio announced on Wednesday that it has signed a multi-year agreement with New York's Metropolitan Opera to create an opera radio channel on its service. Metropolitan Opera Radio will debut on Monday with a live broadcast of the opening night performance of "Madama Butterfly." The channel will feature around four live broadcasts each week, with Saturday matinees enhanced by live interviews and intermission programming. In addition, the channel will offer hundreds of re-mastered broadcasts from the Met's 75-year history, as well as other vocal content. Separately, New York-based Sirius said on Wednesday that it has signed an agreement to become the exclusive satellite radio partner for the English Premier League's Chelsea Football Club. Sirius will provide the official live Chelsea club broadcast for each game, and has signed legendary soccer star Giorgio Chinaglia to host an hour-long pre-game show before each match.
tags: Radio | Audio | Satellite Radio | Sirius | Satellite | Opera | The Met |

Met to Beam Operas to Movie Theaters, Internet, Satellite Radio

Authored by Mark Hefflinger on September 8, 2006 - 2:08pm.
New York - New York's Metropolitan Opera this week announced plans to broadcast live performances to movie theaters and stream them over the Internet and satellite radio services. Six Met performances from the upcoming season will be beamed live in high-definition audio and video to movie theaters in the U.S. (National CineMedia), Canada (Cineplex Entertainment) and Europe (Odeon/UCI).
tags: Video | Radio | Satellite Radio | Music | Broadband | IPTV | Theaters | Opera | The Met |