New York - Viacom's (NYSE: VIA) MTV Games and Harmonix studio on Tuesday announced that it will add a dozen songs from The Who to the tracks available for download for its "Rock Band" game via the Xbox Live Marketplace and PlayStation Store. The tracks -- which include three from The Who's "Live at Leeds" album, the first live tracks to be featured in the game -- will sell for $1.99 each or $19.99 for the entire collection when they are released on July 15.

San Francisco - Next month, The Who plan to launch a subscription service for their fans that will charge $50 a year for access to band blogs and message boards, all music videos, an exclusive 2-CD live album, advance ticket sales, and a 25% discount on other Who merchandise, Wired reported, citing an article in Harp Magazine. The service will also reportedly eventually add access to the band's digital catalog.

Santa Monica, Calif. - Harmonix, the game developer unit of MTV Networks, announced this week that The Who's album "Who's Next" will be the first full-length album available as a digitally-distributed game level for its "Rock Band" interactive music game. The company also announced that it hired actor and producer Steven Van Zandt to head a music advisory board for the game, which will also feature tracks from The Ramones, Black Sabbath, Rush, Nirvana, Metallica and The Strokes. "Rock Band" is slated for release in the fall for PlayStation 3 and Xbox 360.

London - Pete Townshend, guitarist for U.K. rock legends The Who, has unveiled software that lets users automatically create personalized music tracks online, Reuters reported. The Lifehouse Method, developed by Lawrence Bell and Dave Snowdon, automatically generates instrumental tracks based on user-provided voice recordings, digital images and rhythms clapped into a microphone. "You can put data in and get a piece of music out. It's as simple as that," Townshend told Reuters.