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Third Screen Media

Report: AOL Advertising Unit Preparing for IPO in Early 2008

Authored by Mark Hefflinger on September 27, 2007 - 7:54am.

Dulles, Va. - AOL parent Time Warner may be preparing to spin off its newly formed advertising unit through an initial public offering (IPO), TechCrunch reported on Thursday.

tags: Deals | Advertising | AOL | Lightningcast | Third Screen Media | Tacoda | IPOs | ADTECH | Platform A |

Third Screen Media to Serve Ads in Hovr's Free Mobile Games

Authored by Mark Hefflinger on May 30, 2007 - 4:38pm.

Boston - Mobile advertising provider Third Screen Media, a unit of AOL's Advertising.com, announced on Wednesday that it has partnered with mobile content provider Hovr. Boston-based Third Screen will sell and serve ads in Hovr's free mobile social game applications.

tags: Games | Mobile | Advertising | Third Screen Media | Hovr |

AOL Acquires Mobile Ad Firm Third Screen Media

Authored by Mark Hefflinger on May 15, 2007 - 11:14am.

Dulles, Va. - Looking to bolster its presence in the mobile advertising space, AOL said on Tuesday that it has acquired Boston-based Third Screen Media, the operator of a mobile advertising network and provider of a mobile ad-serving and management platform.

tags: Deals | Advertising | AOL | Acquisitions | Third Screen Media |

WSJ: AOL in Talks to Buy Mobile Ad Firm Third Screen Media

Authored by Mark Hefflinger on February 27, 2007 - 12:03pm.

New York - AOL is in talks to acquire Third Screen Media, a developer of mobile phone advertising technology, in a deal that could be worth up to $80 million, The Wall Street Journal reported on Monday, citing unnamed sources.

tags: Deals | Mobile | Advertising | AOL | Acquisitions | WSJ | Cellphones | Third Screen Media |

Mobile Ad Developer Third Screen Media Raises $3 Million

Authored by Mark Hefflinger on July 8, 2005 - 2:30am.
Boston -- Third Screen Media, a Boston-based startup developing technology for mobile media advertising, has raised $3 million in venture capital, the Boston Business Journal reported. Investors in the deal include TD Capital Ventures and Blue Chip Venture Co. Third Screen's serving and tracking system delivers messages to WAP-enabled sites, as well as downloadable applications. The company's system also integrates text messaging technology as an interactive layer. When consumers see a message of interest, they can "m-opt-in" to engage in an interactive dialogue with the advertiser, the company said.
tags: VC | Mobile Ad Developer | Third Screen Media |