Thomas Hesse

Sony BMG: “We Are Projecting Up To 40% Of US Sales Coming From Digital in 2008”

Authored by Jay Baage on October 4, 2007 - 8:47am.
Digital Music Forum West 2007 - Many of the Thursday morning panels acknowledged the fact that, in this digital age, people are consuming more music than ever. They are just not paying for it. So how do we adjust to that reality? Digital revenues are still not making up for the drop in sales of CDs. Far from it. However, many panelists agreed that the industry is now finally moving in the right way by dropping DRM-restrictions, moving to ad-supported models and variable pricing in order to find individual price-points that works for everyone.