Ticketmaster has purchased secondary market ticket seller TicketsNow.com (WSJ cites price of $265 million) in an effort to capture (and share with partner venues, artists, etc.) more revenue from ticket reselling. This move will help Ticketmaster compete more directly with StubHub, which eBay purchased in January 2007. Each of the two combinations are compelling – the market leader for ticket sales moving more aggressively into ticket reselling (Ticketmaster also operates Ticketexchange, a smaller service in terms of market share, to resell tickets), going against the online market leader for reselling almost anything.

West Hollywood, Calif. - IAC's (NASD: IACI) Ticketmaster announced on Tuesday that it will acquire TicketsNow, an online marketplace for music, sports and other live entertainment event tickets.