TNSMarket Research Firm TNS Acquires Compete Inc. for $75 MillionAuthored by Mark Hefflinger on March 4, 2008 - 7:45am.
Boston - Compete Inc., a provider of online market survey services, has been acquired by Taylor Nelson Sofres (TNS), a U.K.-based provider of market information and analysis, for $75 million in cash. Survey: Writers' Strike Not Impacting Americans YetAuthored by Mark Hefflinger on December 20, 2007 - 8:44am.
Report: Nearly 16% of U.S. Internet Households Watch TV OnlineAuthored by Mark Hefflinger on October 15, 2007 - 10:19am.
New York - Nearly 16% of U.S. Internet households watch TV broadcasts online, double the number that did a year ago, according to a report issued on Monday by market research firms The Conference Board and TNS. Report: Brands Reaping Returns from Social Network MarketingAuthored by Mark Hefflinger on April 23, 2007 - 12:45pm.
Los Angeles - More than 70% of Americans ages 15-34 are actively using online social networks, spending on average more than seven hours per week on such websites and driving the growth of overall time spent online, according to a report commissioned by MySpace, Isobar and Carat USA and conducted by market research firms TRU, TNS and Marketing Evolution. tags: Social Networking | Reports | MySpace | Research | TNS | Carat | Isobar | TRU | Marketing Evolution |
DirecTV Hires TNS Media Research to Cull Interactive TV DataAuthored by Mark Hefflinger on September 13, 2006 - 1:27pm.
New York - Satellite TV provider DirecTV, which counts over 15.5 million subscribers, announced on Wednesday an agreement with TNS Media Research to launch an audience measurement service that will focus on DirecTV interactive subscriber households. TNS will use aggregated and anonymous clickstream data from a sample based on 250,000 DirecTV customers to provide content producers and advertisers with a better understanding of consumer consumption of DirecTV's various programming and interactive services.
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