TNS

Market Research Firm TNS Acquires Compete Inc. for $75 Million

Authored by Mark Hefflinger on March 4, 2008 - 7:45am.

Boston - Compete Inc., a provider of online market survey services, has been acquired by Taylor Nelson Sofres (TNS), a U.K.-based provider of market information and analysis, for $75 million in cash.

Survey: Writers' Strike Not Impacting Americans Yet

Authored by Mark Hefflinger on December 20, 2007 - 8:44am.

New York - The ongoing strike being waged by the Writers Guild of America, over DVD and Internet payments for their works from the Alliance of Motion Picture and Television Producers (AMPTP), has not yet had an impact on the viewing habits of 74% of Americans, according to a new survey from market research firm TNS. The survey found that only 22% of Americans are watching significantly less TV than they were before the strike commenced in November.

tags: TV | Reports | Research | TNS | WGA | AMPTP |

Report: Nearly 16% of U.S. Internet Households Watch TV Online

Authored by Mark Hefflinger on October 15, 2007 - 10:19am.

New York - Nearly 16% of U.S. Internet households watch TV broadcasts online, double the number that did a year ago, according to a report issued on Monday by market research firms The Conference Board and TNS.

Report: Brands Reaping Returns from Social Network Marketing

Authored by Mark Hefflinger on April 23, 2007 - 12:45pm.

Los Angeles - More than 70% of Americans ages 15-34 are actively using online social networks, spending on average more than seven hours per week on such websites and driving the growth of overall time spent online, according to a report commissioned by MySpace, Isobar and Carat USA and conducted by market research firms TRU, TNS and Marketing Evolution.

DirecTV Hires TNS Media Research to Cull Interactive TV Data

Authored by Mark Hefflinger on September 13, 2006 - 1:27pm.
New York - Satellite TV provider DirecTV, which counts over 15.5 million subscribers, announced on Wednesday an agreement with TNS Media Research to launch an audience measurement service that will focus on DirecTV interactive subscriber households. TNS will use aggregated and anonymous clickstream data from a sample based on 250,000 DirecTV customers to provide content producers and advertisers with a better understanding of consumer consumption of DirecTV's various programming and interactive services.