TNS Media Research

DirecTV, TNS to Launch Largest U.S. TV Ratings Panel

Authored by Mark Hefflinger on January 31, 2008 - 9:07am.

New York - DirecTV (NYSE: DTV), the nation's largest satellite TV service with over 16.6 million customers, announced on Thursday that it has partnered with audience measurement firm TNS Media Research, to develop what they say will be the largest U.S. national TV audience measurement panel ever created.

Career Moves: February 20, 2007

Authored by dmw on February 20, 2007 - 3:54pm.

Career Moves is made possible by @HIRE.
Soapbox Mobile, the full-service mobile marketing agency, announced the addition of two key new members to its executive management team. Kristen Fox, Vice President of Professional Services leads the mobile marketing strategies and campaign creative on behalf of Soapbox Mobile clients. Prior to joining Soapbox, Fox was Associate Director, Product, for Mobile ESPN Publishing. Soapbox also announced the addition of Kevin Granath, the new Vice President of Sales & Business Development. Most recently, he headed global ad sales for ESPN's international TV, online and wireless assets.
www.soapboxmobile.com