Tom Hanks

Howard Stringer: The Seven Habits of Highly Effective CE Companies

Authored by Paul Sweeting on January 8, 2009 - 8:36am.

LAS VEGAS--The most compelling thing on display at Sony chairman Sir Howard Stringer's CES keynote this morning was a short clip from the upcoming Disney/Pixar movie "Up." Why was the chairman of Sony plugging a Disney picture? Because Sir Howard was borrowing Disney chief creative officer and Pixar founder John Lasseter to shill for Blu-ray, and where there's a quid there must be a quo. The fact that Sony is still dragging Hollywood luminaries up on stage to defend promote Blu-ray tells you all you need to know about where Sony really thinks about how the Blu-ray revolution is coming along (you WON for chrissakes). "Never have I been as excited by a technology as I am with Blu-ray," Lasseter enthused. "Once you have it, you can’t go back."