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Mottola Company Teams With Planet Cazmo on Virtual Concerts

Authored by Mark Hefflinger on July 22, 2009 - 11:50am.
New York - Planet Cazmo, an online virtual world for 'tweens and teens, on Wednesday announced a partnership with record industry veteran Tommy Mottola's The Mottola Company, to support Cazmo's virtual concert series and other branded content initiatives. The companies will "work together to secure strategic partnerships with major music industry and branded properties which will bring celebrity content into the virtual world in the form of virtual goods via microtransactions." Cazmo, which has hosted virtual concerts featuring artists including Soulja Boy, Ciara and Jordin Sparks, also said that it has signed Island Def Jam and The Jive Label Group as new label partners for the concert series.

tags: Marketing | Music | Virtual Worlds | Island Def Jam | Planet Cazmo | Tommy Mottola | The Mottola Company | Jive Label Group |