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Warner Bros., Mattel Team on "Batman" Interactive TV Series and Toy Line

Authored by Mark Hefflinger on February 11, 2004 - 9:19am.
El Segundo, Calif. -- Warner Bros. Consumer Products announced on Wednesday that it has partnered with toymaker Mattel to create a line of action figures and toys that can receive special signals directly from a TV broadcast that unlock new capabilities in the toys and provide more information about the show and its characters. The companies will use the recently announced Warner animated series "The Batman" to transmit the encoded data -- consisting of graphics, storyline components, gadgets and other features -- to Mattel's new Batwave line of interactive TV toys. St. Louis-based VEIL Interactive Technologies (Video Encoded Invisible Light) will provide the wireless interactive TV delivery technology, which transmits an invisible data stream embedded in the video picture that is transmitted to and received by the toys. The interactive TV toys will begin selling when "The Batman" debuts on the Kids' WB network this fall, and also later on Cartoon Network.
tags: Warner Bros. | Mattel | TV Series | Batman | Toy Line |