Toys

Perfomance Designed Products to Make NERF Video Game Controllers

Authored by Mark Hefflinger on September 27, 2006 - 5:05am.

Los Angeles - Performance Designed Products, a manufacturer of accessories for video game systems and consumer electronics, announced on Wednesday that it has partnered with toymaker Hasbro to develop a line of video game accessories based on its NERF brand. The first product under the deal is the NERF Wireless Controller, which will feature soft, durable foam as an outer casing. The $29 PlayStation 2 controller is scheduled to ship in the fall.

THQ Ships "Bratz Forever Diamondz" to Retailers

Authored by Mark Hefflinger on September 18, 2006 - 12:56pm.

Agoura Hills, Calif. - Video game publisher THQ on Monday shipped its "Bratz Forever Diamondz" title for PlayStation 2, GameCube and Nintendo DS. The game is based on MGA Entertainment's Bratz line of fashion dolls, and a new DVD movie slated for release on Sept. 26. The title is the second game THQ has developed as part of an exclusive agreement with MGA.

tags: Games | THQ | Toys | Bratz |

"Bratz" Creators MGA Games to Debut "Miuchiz" Handheld Games

Authored by Mark Hefflinger on August 29, 2006 - 1:20pm.

Los Angeles - MGA Games, the consumer entertainment products company that created the Bratz line of children's toys, on Tuesday introduced a new toy line, Miuchiz, which consist of digital characters that players can control via an electronic handheld unit both online and offline.

Fisher-Price to Release "Kid-Tough" MP3 Player, Digital Camera

Authored by dmw on May 3, 2006 - 10:18am.

East Aurora, N.Y. - Toymaker Fisher-Price on Wednesday announced details on the release of its MP3 player and digital camera designed for preschoolers. The Kid-Tough FP3 Player features an expandable SD memory card slot and will begin selling in July for $69, while the company's Kid-Tough Digital Camera will feature 8MB of built-in memory -- enough to hold 60 pictures -- and will sell for $69 when released in June.

Digital River to Power Song Store for Fisher-Price "FP3 Player"

Authored by dmw on April 4, 2006 - 4:30pm.

Minneapolis - Digital River announced on Tuesday that it has signed an agreement with toymaker Fisher-Price, to provide online sales of downloads of children's songs and stories for the Fisher-Price Kid-Tough FP3 Player. The online store is scheduled to launch in the summer of 2006.

Radica Games Offers "Cube World" Interactive Stick People Toys

Authored by Mark Hefflinger on November 14, 2005 - 6:47am.

Hong Kong - Toymaker Radica Games announced on Monday the release of its "Cube World" electronic games. The $30, cube-shaped devices each house a virtual "stick person" which, when connected with other cubes, can interact and play games with the virtual stick people housed in other cubes.

tags: Games | Toys | Radica | Cube World |

Report: Boys Increasingly Shun Other Toys for Video Games

Authored by Mark Hefflinger on May 11, 2004 - 2:15am.

Port Washington, N.Y. -- Boys aged 5-12 spend more time on average each week playing video games (4.2 hours) than they do with any other traditional toy category, while girls the same age still play with other toys as much or more than video games, according to a report from New York-based market research firm NPD Group. The study also found that 32% of boys and 10% of girls report playing video games for more than six hours per week. Nearly half of the children from the study say they started playing video games between the ages of 4 and 5. "For toy manufacturers, determining how to leverage the 'power' of video games in order to take advantage of their popularity through different marketing tactics is essential," said NPD senior analyst Michael Redmond.

tags: Reports | Toys | Video Games | Shun |