Transformers

DMW Vlog: Jeff Gomez on Creating Transmedia Experiences

Authored by Jay Baage on July 11, 2009 - 10:36am.

Los Angeles - Jeff Gomez, CEO, Starlight Runner Entertainment, is an expert at transmedia storytelling, incubating new entertainment properties, strategic planning and production for cross-platform implementation. He has worked on Disney's Pirates of the Caribbean, Microsoft's Halo, James Cameron's Avatar, Hasbro's Transformers, Mattel's Hot Wheels and Coca-Cola's Happiness Factory. In this exclusive DMW interview at the Nordic Lounge during E 3 Expo, he explains what a transmedia experience is and how these new experiences will transform the entertainment business, both from a creative and a business perspective.

"Transformers" Posts Biggest Opening in IMAX History

Authored by Mark Hefflinger on June 29, 2009 - 11:00am.

Los Angeles - The IMAX Corporation (NASD: IMAX) announced on Monday that Paramount's "Transformers: Revenge of the Fallen" posted the biggest opening in IMAX history, with a single-day domestic gross of $3.9 million, and five-day gross of $14.4 million. The film was available from 169 IMAX screens in the U.S., making for a per screen average of over $85,000 during the five-day opening period. The company said the IMAX release contributed more than 7% of the film's $201 million total, on less than 2% of the screens showing the picture.

tags: Paramount Pictures | Movies | Transformers | IMAX |

Teen Pleads Guilty to Videotaping 20 Seconds of "Transformers" Movie

Authored by Mark Hefflinger on August 22, 2007 - 11:52am.

Annandale, Va. - A teenager arrested last month for capturing 20 seconds of the film "Transformers" in a movie theater has pleaded guilty to violating a state law against camcording movies, according to reports.

Five Arrested for Trying to Videotape "Transformers" Movie

Authored by Mark Hefflinger on July 10, 2007 - 1:25pm.

Los Angeles - Five individuals were arrested over the weekend for attempting to bring camcorders or cell phone cameras into theaters to pirate the Dreamworks film "Transformers," according to a joint statement from the Motion Picture Association of America (MPAA) and National Association of Theatre Owners (NATO).

Buzz Watch: Transformers – The Movie

Authored by Jay Baage on September 20, 2006 - 12:23pm.

“Dueling alien races, the Autobots and the Decepticons, bring their battle to Earth, leaving the future of humankind hanging in the balance.” Sounds like a B-movie? Well, Transformers, an upcoming live-action feature film based on the popular TV series, it is gathering a lot of buzz online. It is currently number four on Yahoo Buzz list for movies and the movie is not set to premier until the July 4, 2007.

Activision Gets Game Rights to Hasbro's "Transformers"

Authored by Mark Hefflinger on February 13, 2006 - 10:56am.

Pawtucket, R.I. - The Hasbro Properties Group, which licenses the toymaker's franchises for other uses, announced on Monday that it has granted video game publisher Activision the exclusive rights to develop console, handheld and PC games based on its "Transformers" brand. The first Activision title is slated for release alongside the theatrical premiere of the live action "Transformers" movie from DreamWorks/Paramount Pictures on July 4, 2007.

Buongiorno Vitaminic to Distribute Mobile "Transformers" Content

Authored by Mark Hefflinger on February 6, 2006 - 5:02am.

London - Buongiorno Vitaminic, an Italy-based distributor of mobile content, announced on Monday that it has licensed the rights from Hasbro Properties Group to distribute mobile content based on Hasbro's "Transformers." Under the deal, Buongiorno can distribute Transformers-related content in Europe, Africa and the Middle East.