Transmedia

DMW Vlog: Jeff Gomez on Creating Transmedia Experiences

Authored by Jay Baage on July 11, 2009 - 10:36am.

Los Angeles - Jeff Gomez, CEO, Starlight Runner Entertainment, is an expert at transmedia storytelling, incubating new entertainment properties, strategic planning and production for cross-platform implementation. He has worked on Disney's Pirates of the Caribbean, Microsoft's Halo, James Cameron's Avatar, Hasbro's Transformers, Mattel's Hot Wheels and Coca-Cola's Happiness Factory. In this exclusive DMW interview at the Nordic Lounge during E 3 Expo, he explains what a transmedia experience is and how these new experiences will transform the entertainment business, both from a creative and a business perspective.

Yankee Group Acquires Tech Market Research Firm Transmedia

Authored by Mark Hefflinger on September 15, 2006 - 11:14am.

Boston - Yankee Group Research, a Boston-based technology market research firm, has acquired Transmedia, a Massachusetts-based provider of researched media products and conferences for emerging technology markets. Terms between the two private companies were not disclosed. This is the first acquisition in Yankee Group's history.