TV PhoneReport: Revenue from TV Phone Sales to Pass $30 Billion by 2010Authored by Mark Hefflinger on February 13, 2006 - 11:33am.
Boston - Revenue from sales of cell phones capable of receiving mobile TV is expected to grow from $5 billion in 2006 to over $30 billion by 2010, according to a report from Boston-based market research firm Strategy Analytics. "Japan and Korea dominate market volumes today, accounting for over 80 percent of TV phones sold in 2006. However, Western Europe and North America, as well as China, will be the hot spots for global volume growth over the next few years," said Strategy Analytics analyst Neil Mawston. "We expect Western Europe to ramp up to over 1 million units sold this year, with North America and China coming online in 2007. The share of TV phone volume held by Japan and Korea will drop precipitously to under 50 percent by 2008, and under one third by 2010." The firm predicts that TV phones based on the DVB-H standard will grow from 19% of the market this year to 40% by 2010, citing the support of Nokia, Motorola, Sony Ericsson and Siemens. One popular feature on TV phones expected to grow is "TV-Out," which lets users send mobile TV content to a home TV, set-top box or digital video recorder; Strategy Analytics forecasts that 40% of all TV phones in 2010 will support this feature, up from less than 10% this year.
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