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HP Releases Digital Media Platform for Film, TV Producers

Authored by Mark Hefflinger on April 19, 2004 - 4:38am.
Las Vegas -- HP announced on Monday that it has partnered with a number of entertainment industry firms to create the Digital Media Platform, a standards-based technology platform that aims to simplify and reduce the cost of content production, distribution and consumption in the entertainment industry. The platform links production and post-production applications and processes for rendering, editing, workflow, archiving and restoration together in a workflow-based system. HP said it is working with Warner Bros. to digitally restore the studio's library of classic films and television shows, and that DreamWorks will use its technology in the rendering process for its digitally animated sequel, "Shrek 2."
tags: HP | Film | Digital Media | TV Producers |