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Ty Clancey

Soft-Rock infomercial, or Late Night Wardrobe Goldmine? - A Small Musical Aside

Authored by Ty Clancey on May 4, 2007 - 9:43am.
I arrived home late last night with a double-double animal style and switched on the TV to find Graham Russell (squared)  Hitchcock of Air Supply sipping from a pitcher of lemonade and telling me to listen in on the newest, priceless selection from Time-Warner Music - Soft Rock Hits of the 70s.
tags: Music | VictorHouse Films | Ty Clancey |

Weekend Read: The YouTube Video Awards – The Cream of the Crop?

Authored by Ty Clancey on March 30, 2007 - 2:53pm.
YouTube Video Awards Yesterday my friend Lonny sent me a link to the winners of the 2006 YouTube Video Awards.  He'd gotten all riled up over the OK Go music video Here It Goes Again, which had won the award for Most Creative, deservedly.  After tersely berating Lonny for not having seen the treadmill dancing viral clip that circled the net seven months ago, I anxiously moved on to the other awards, most eagerly Best Comedy.
tags: Internet | Video | Marketing | YouTube | UGC | User-Generated Content | Ty Clancey | Weekend Read |

User-Generated Content: Who's in Control?

Authored by Ty Clancey on February 16, 2007 - 8:21am.
MTV UGC Hey You.  Yeah, You.  Big-Shot Time Magazine Person of the Year "You".  You got my next product, You?  Where's my web-ad, You?  You think you're something special with all this new-found attention, You?  Well, maybe McD's is relying on You to sell their new excuse for food permutation, but let's take a hard look at what's really going on in the Big Media shake-up known as User-Generated Content.
tags: Internet | Video | Marketing | Social Networking | UGC | VictorHouse Films | Ty Clancey |