Universal PicturesTake-Two Sells "BioShock" Movie Rights to Universal PicturesAuthored by Mark Hefflinger on May 9, 2008 - 8:17am.
Access IT, Studios to Add 10,000 Digital Cinema ScreensAuthored by Mark Hefflinger on March 11, 2008 - 10:39am.
Morristown, N.J. - Access Integrated Technologies (Access IT) (NASD: AIXD), a provider of digital cinema projection systems for movie theaters, announced on Tuesday a massive deal with four major movies studios, to provide movies to up to 10,000 digital cinema systems in the U.S. and Canada. Universal Pictures Taps Minick to Create Mobile Film PortalsAuthored by Mark Hefflinger on August 2, 2007 - 12:06pm.
London - Universal Pictures said on Thursday that it has hired Minick, a provider of wireless infrastructure and interactive applications, to build and manage its mobile film portals on a global basis. The sites and partner portals will provide consumers with information about Universal's films and DVDs, as well as the ability to download promotional and premium mobile content, and participate in affinity programs. DoubleClick Launches New "Teaser" Flash Video Ad FormatAuthored by Mark Hefflinger on July 31, 2007 - 3:43pm.
New York - Digital marketing technology and services firm DoubleClick on Tuesday introduced a new online ad format, the "Teaser," that features short flashes of video. Universal Pictures is the first to utilize the format, in connection with advertising for its upcoming film, "The Bourne Ultimatum." When the Flash video ad is rolled over, three links appear that drive users to the film's trailer, an online game, and Internet ticket sales. Universal Pictures, Google Team on "Bourne" Promotional GameAuthored by Mark Hefflinger on July 12, 2007 - 5:04pm.
New York - Universal Pictures has partnered with Google and marketing firm Big Spaceship on a promotional online game for its "Bourne Ultimatum" movie, in which players will have to utilize Google's search engine, maps, images and YouTube. Players will assume the identity of a former CIA agent, and "search" for rogue agent Jason Bourne, as well as the chance to win a 2008 Volkswagen Toureg 2, modeled after the one used in the film. Universal, NBC Offer Download-to-Own Content via Germany's T-ComAuthored by Mark Hefflinger on April 11, 2007 - 2:15pm.
Berlin - Universal Pictures International Entertainment and NBC Universal International Television Distribution have signed a deal with German telco T-Com to distribute download-to-own media content in Germany, Variety reported. The company will be the first in Germany to offer the ability to download Hollywood films and burn them to DVD, with most offered day-and-date with their DVD releases. T-Com will offer Universal and NBC content via its T-Home IPTV and T-Online video-on-demand services. Studios, Theater Owners Team on Digital Cinema Delivery SystemAuthored by Mark Hefflinger on March 6, 2007 - 12:39pm.
Burbank, Calif. - Hollywood movie studios Warner Bros. and Universal Pictures announced on Tuesday that they have partnered with a number of theater owners on a joint venture that will deploy a digital cinema delivery system. tags: Digital Cinema | Movies | Warner Bros. | Universal Pictures | Cinemark | AMC | DCIP | Regal Entertainment |
Sierra to Publish "Scarface: The World Is Yours" for Nintendo WiiAuthored by Mark Hefflinger on March 2, 2007 - 4:27pm.
Los Angeles - Vivendi Games' Sierra Entertainment said on Friday that it will publish a version of "Scarface: The World Is Yours," based on the classic Universal Pictures gangster film, for the Nintendo Wii this summer. The company said it has already sold 1.5 million units of the title worldwide on other platforms. Manager, Digital Marketing - Universal Pictures - Universal City, CAAuthored by dmw on June 6, 2006 - 9:01am.
The individual in this position will work closely with the SVP for Universal Pictures Digital Marketing and the VP for Universal Home Entertainment Digital Marketing in the building of continuity for online campaigns from the theatrical window through the home entertainment release.
tags: Universal Pictures | Jobs | Marketing Jobs | Video Jobs | CA Jobs | LA | LA Jobs | Manager | Film Jobs |
Namco Bandai Gets Game Rights to "The Fast and the Furious: Tokyo Drift"Authored by dmw on April 4, 2006 - 4:16pm.
Santa Clara, Calif.- Japanese video game publisher Namco Bandai announced on Tuesday that it has obtained the rights from Universal Studios Consumer Products Group to develop a racing game based on Universal Pictures' upcoming "The Fast and the Furious: Tokyo Drift". Developed by Eutechnyx for PlayStation 2 and the PSP, the game is slated for release in the summer of 2006.
Visiware to Develope Interactive TV Games for Universal PicturesAuthored by Mark Hefflinger on December 15, 2005 - 9:14am.
Sevres, France - Visiware, a developer of interactive TV games, announced on Thursday that it has signed an agreement with Universal Studios Consumer Products Group to develop a number of interactive TV games based on Universal Pictures properties. France-based Visiware will first create two interactive TV games based on "King Kong," including a 200-question trivia game that incorporates photos and behind-the-scenes images from the movie. Other Universal interactive TV games will also be developed and released within the next six months. Visiware's Playin'TV interactive games channel is currently available in 77 countries on 33 networks.
Indiagames Develops Mobile Title for Universal Pictures' "Serenity"Authored by Mark Hefflinger on September 27, 2005 - 6:13am.
San Francisco - Indiagames, a mobile game publisher based in India, said on Tuesday that its "Serenity" title, based on the upcoming movie from Universal Pictures, will soon launch for Verizon Wireless subscribers. The game is VibeTonz-enabled for owners of the Samsung n330 phone, providing touch feedback vibrations during gameplay.
Universal Pictures to Promote Films Using TiVo Long-Form Ad FormatAuthored by Mark Hefflinger on October 29, 2003 - 9:09am.
San Jose, Calif. -- TiVo, a provider of digital video recorder services, announced on Wednesday that it has signed a multi-film promotional agreement with Universal Pictures. Universal Pictures will promote over 20 films and DVD titles using TiVo Showcases, a promotional platform that allows advertisers to distribute long-form branded content to TiVo subscribers. Universal previously used the format to promote films including "Bruce Almighty," an ad San Jose, Calif.-based TiVo says was viewed by over 65% of its subscribers. The deal will also see TiVo promoted on DVD releases of major Universal films.
Universal Pictures to Use Verance Audio Watermarking on All FilmsAuthored by Mark Hefflinger on October 14, 2003 - 4:24am.
Universal City, Calif. -- Universal Pictures announced on Tuesday that it has signed a multi-year agreement to use Verance Corporation's digital audio watermarking technology on all of its theatrical releases and DVD and VHS home video product, as well as pay-per-view, video-on-demand and free-to-air television broadcasts. The technology embeds inaudible data into a movie that provides content identification, forensic tracking and copy control information to Universal. Among other things, the watermark will allow the movie studio to track any potential piracy leaks back to their original source. "The security derived from the Verance watermark allows us to be more confident in the technology we use throughout all stages of product distribution," said Jerry Pierce, senior vice president of technology for Universal Pictures.
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