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The CW Hits Web Savvy Demographic with Gossip Girl

Authored by Scott Goldberg on September 21, 2007 - 5:29am.
The cast of Gossip GirlsThe CW, a television network combining Warner Bros, The WB, and CBS’s UPN, is making noise this fall with a lineup featuring the much-discussed Gossip Girl, an OC-meets-Cruel Intentions show based on the lives of New York’s young and rich, and Reaper, about a kid whose parents sold his soul to the devil, from the writer/director of Clerks, Kevin Smith.
tags: Marketing | Social Networking | TV | CBS | WB | Warner Bros | Television | Millennials | CW | UPN |

“Content Wraps” New Form of TV Commercial

Authored by Jay Baage on July 18, 2006 - 9:09am.

 

CW network  

In an effort to keep viewers from skipping ads - whether they flee the room or use their TiVo - the CW network is introducing a new forum for sponsors called "content wraps." These spots are supposed to be more entertaining and less repetitive than the usual 30-second spot.
tags: CBS | WB | Network TV | Commercials | CW | UPN | 30 Second Spot |