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Trendspot: Simplicity Marketing from Apple, Nintendo, and UPS

Authored by Rohit Bhargava on January 23, 2007 - 7:11am.
I2m_ups_whiteboard2 Like anyone else, I find Steve Job's product launch presentations to be mesmerizing.  Apple is certainly getting their mileage out of his typically irresistable keynote performance from Macworld, where Jobs announced the iPhone - marketing the download from the homepage of the iTunes store and probably getting millions of downloads already.  Yesterday evening, I also saw another TV spot for the new UPS Whiteboard campaign - dedicated to simplifying the process of international shipping and how UPS can help your business.
tags: Marketing | Advertising | TV | Apple | Nintendo | Brands | Ups | Commercials | Rohit | Trends | Simplicity |

Napster Parent Roxio Ups Revenue Forecast for Second Quarter

Authored by Mark Hefflinger on September 20, 2004 - 3:57am.
Santa Clara, Calif. -- Roxio, a provider of CD burning software and parent company of Napster, announced on Monday that it expects to exceed its prior revenue predictions for both of its businesses for the second quarter. The company said it expects Napster to report $9 million in revenues, up from a prior estimate of $8 million, while Roxio will report revenues of $18 million, up from $17 million; Roxio also expects its loss for the quarter to be narrower than analyst forecasts. "The strength of Napster's results reflects increasing traction in the online music market and a favorable mix toward subscribers," said Napster chairman and CEO Chris Gorog. "We are excited by numerous near-term business catalysts for Napster including the upcoming consumer launch of, and device support for, the 'Napster To Go' portable subscription service, along with the full implementation of our partnership with Best Buy." Santa Clara, Calif.-based Roxio previously announced the sale of its Roxio CD burning software unit to Sonic Solutions, a deal the company says is slated to close in the fourth quarter.
tags: Second Quarter | Roxio | Napster Parent | Revenue Forecast | Ups |