New York - KickApps, a provider of on-demand social media technology, said on Wednesday that it will power the online community functions for "Upstaged," a new multi-platform reality TV show from Endemol that will air on the BBC in the U.K. The show will see amateurs submit audition videos of their particular talent, with the best then chosen to face off head-to-head with the goal of entertaining a live audience. Viewers will then vote on these competitions and eventually choose an overall champion.