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Report: In-Game Currency is Most Popular Virtual Item to Sell

Authored by Mark Hefflinger on October 28, 2009 - 11:16am.
Santa Clara, Calif. - Nearly one-third (31%) of those who purchased virtual goods over the past year also sold virtual goods, with in-game virtual currency being the most frequently sold item from player to player, according to a report from market research firm VGMarket and PlaySpan, an operator of virtual goods marketplaces.
tags: Games | Social Networking | Reports | Virtual Currency | Research | Virtual Worlds | Virtual Items | PlaySpan | VGMarket |

Report: Free-to-Play Web Games See Most Virtual Purchases

Authored by Mark Hefflinger on September 14, 2009 - 10:28am.
Santa Clara, Calif. - As online games increasingly look towards virtual goods transactions to generate revenue, a new survey found that free-to-play games attract the greatest number of virtual goods buyers, and that virtual currency is the most popular purchase.
tags: Games | Social Networking | Reports | Virtual Currency | Research | PlaySpan | VGMarket |