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Video Gaming Network IGN Acquires DVD Site Rotten Tomatoes

Authored by Mark Hefflinger on June 29, 2004 - 7:03am.
Brisbane, Calif. -- IGN Entertainment, a video game news and information provider, announced on Tuesday that it has signed an agreement to acquire Rotten Tomatoes, a destination site for movie and DVD buyers. Financial details of the agreement were not disclosed. Rotten Tomatoes reached a worldwide audience of 5.2 million during May 2004, according to comScore data, as compared with 17.7 million for all of IGN's properties. "Rotten Tomatoes will add tremendous depth and complementary value to IGN's existing portfolio of movie and DVD coverage on IGN's FilmForce," said IGN CEO Mark Jung. "The acquisition is a good demonstration of how IGN is applying our expertise in amassing vertical content, which we honed in the gaming field, to another key digital entertainment market segment -- movies and DVDs." Brisbane, Calif.-based IGN has also acquired GameSpy Industries and TeamXbox within the past year.
tags: IGN | Acquires | Video Gaming Network | DVD Site | Rotten Tomatoes |