Los Angeles - RealD, a provider of digital 3D cinema projection systems, said on Monday that its theaters brought in 71% of the total box office for Lionsgate's "My Bloody Valentine 3D," which made $27 million in its first week of release. The company also stated that opening week 3D screens for the film outperformed 2D screens by 6 to 1.

Los Angeles - DreamWorks Animation (NYSE: DWA) plans to give out some 150 million pairs of 3D glasses for a 3D Super Bowl telecast ad promoting its upcoming animated feature, "Monsters vs. Aliens," the Associated Press reported. The free glasses will be distributed at Pepsi/SoBe Life Water displays in 28,000 retail locations, in a marketing stunt that "involves tens of millions of dollars," DreamWorks Animation CEO Jeffrey Katzenberg told AP.

San Francisco - Dolby Laboratories (NYSE: DLB) is in talks with content providers on integrating its digital 3D technology into Blu-ray movies and video games, Reuters reports. The technology would work using standard Blu-ray players and 3D glasses, along with 3D-enabled televisions from companies like Samsung or Mitsubishi.

Los Angeles - Digital cinema firm Cinedigm (NASD: CIDM) (formerly AccessIT) announced on Wednesday that it has partnered with Time Warner's (NYSE: TWX) Turner Sports and the NBA to broadcast TNT's coverage of "NBA All-Star Saturday Night" live in 3D HD to 80 digitally-equipped U.S. movie theaters in 35 states. Events like the slam dunk and three-point shooting contests will be screened in 3D HD on 160 screens in Carmike Cinemas, Celebration Cinemas, Cinema West, Emagine, Galaxy Theatres, Marquee Cinemas, MJR, NCG, Rave Motion Pictures, Showcase and UltraStar Cinema locations.

Los Angeles - News Corp.'s (NYSE: NWS) Fox Sports TV Group has announced plans to broadcast this year's college football Bowl Championship Series title game in 3D to a number of movie theaters, as well as to the Consumer Electronics Show in Las Vegas, Variety reports. The NFL is scheduled to make its first 3D broadcast of a game tomorrow to theaters in Los Angeles, New York and Boston.

Northbrook, Ill. - Stats LLC, a provider of sports-related information and data to media companies that is jointly owned by the Associated Press and News Corp. (NYSE: NWS), announced on Tuesday that it has acquired SportVU, an Israel-based developer of automated ID and motion capture technology.

Burbank, Calif. - The National Football League (NFL) announced on Monday that it will provide the first live, digital 3D broadcast of a pro football game on Dec. 4 to audiences at theaters in three cities.

Los Angeles - Big Stage Entertainment on Wednesday announced the official launch of its service that lets users create animated 3D avatars of themselves for posting on social network sites and other locations. The "@ctor" is created by uploading a digital photo, which is then digitally mapped, and a 3D model is then created. The model can then be customized with hair, glasses, hats and clothing, and inserted into movie scenes, TV clips, music videos, virtual worlds, social networks, video games and other media.