On September 14th at 10pm EST in the US (tonight), a new experiment in television will take place that is both a sign of the times, and a quiet revolution in the way that broadcast TV (and perhaps media itself) will work. The Jay Leno Show will debut at its new time slot of 10pm - a full hour and a half earlier than he used to be on when doing The Tonight Show - and aim to reach people "exhausted by kids, work and so on" as he has said more than once in interviews. The significance of this moment is not so much about the change in time - but in what types of programs he will be up against.

Basking Ridge, N.J. - Verizon Wireless (NYSE: VZ) said on Monday that it has signed deals with the Disney/ABC Television Group (NYSE: DIS) and ESPN, that will bring full-length episodes of shows from ABC Entertainment, ABC News and Disney Channel, as well as content from ESPN, to Verizon Wireless V CAST Video and Mobile Web customers. Subscribers to the $15 per month V CAST service now have access to episodes of "Ugly Betty," "Lost," "Hannah Montana" and "Nightline," among others.

If you havent read, ESPN has come out and said that they will be aggressively bidding for the retransmission rights for the next available Olympics, which will be in 2016. Notice I didnt say TV rights. The battle for the Olympics rights will be in spreadsheet projections done by ESPN, NBC and probably DirecTV (my guess, not based on any info), that will have to take in to account what revenues can be generated on TV advertising (traditional and interactive), through cable/satellite subscription revenues, an ever increasing market size for mobile video and advertising, and of course audio/video and text advertising of all types.

Los Angeles - Disney's (NYSE: DIS) ABC has signed a deal to offer full episodes of some of its primetime TV shows on Veoh, a video site backed by former Disney head Michael Eisner. Included will be episodes of "Lost," "Desperate Housewives," "Ugly Betty" and other programs, in addition to clips from Disney-owned sports network ESPN. Under the terms, Veoh will utilize ABC's own media player on its site, and pay Veoh based on the traffic it generates for ABC.com, according to PaidContent.

Los Angeles - ReelTime, a for-pay online video-on-demand site that streams content directly to televisions, has signed a deal with Disney-ABC Domestic Television to offer content from Walt Disney Pictures, Disney-Pixar, Touchstone and Miramax on the site, Broadcasting & Cable reported. The deal includes titles such as "No Country for Old Men" and "National Treasure."

Los Angeles - Disney (NYSE: DIS) on Thursday announced the formation of a new digital production studio, Stage 9, which will develop original series for the Web and mobile devices. The unit's first production, a comedy series about window washers called "Squeegees," launched today on ABC.com and YouTube with Toyota as sponsor.

Los Angeles - Disney's (NYSE: DIS) ABC has announced plans to make its primetime TV series available for free viewing on cable, satellite and telco TV video-on-demand services, with the stipulation that viewers will not be able to fast-forward through commercials.