New York - Viewpoint, a New York-based Internet marketing technology company, has signed an agreement to acquire Springbox, an Austin-based interactive marketing firm that focuses on Web marketing and creative services, for $5.5 million in cash and stock.

New York - Online marketing technology developer Viewpoint on Wednesday announced the release of its first in-game advertising technology. The Unicast InGame platform offers several in-game ad formats and features that allow image and video ads to appear contextually and dynamically at strategic points of game play, including during loading screens.