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Vipul Sawhney

Spotlight: Hovr Brings Ad-Supported Games with Social Networking to Customers

Authored by Scott Goldberg on February 28, 2007 - 2:08pm.
Hovr logo Vipul Sawhney, Founder and CEO of Hovr, an ad-supported mobile games company, noticed a statistical disparity signaling an opportunity.  “Roughly a third of mobile subscribers say, ‘Yes, I’ve played some sort of game on my mobile phone,’” he said.  “But only about 2-3% of a carrier’s subscriber base actually goes and purchases a game.” Sawhney believes it is the outdated model – not consumer interest – that has caused the mobile games market, currently bringing in just over $1 billion worldwide, to plateau.
tags: Games | Mobile Games | Social Networking | Scott Goldberg | Hovr | Vipul Sawhney | Ad-supported Games |