Viral Marketing

Buzz Watch: Michael Jackson and The Eternal Moonwalk

Authored by Jay Baage on July 7, 2009 - 11:23am.

The first audience figures are in for Michael Jackson’s memorial service. CNN.com’s live stream of the event drew at least 9.7 million views (through 5pm ET), with a maximum of 781,000 concurrent viewers, according to Mashable, making it one of the biggest online video events so far, shy of President Obama’s inauguration 13.9 million live streams. But DMW contributor Rohit Bhargava pointed me in the direction of another online video tribute to The King of Pop which in my opinion is even more touching and personal than the Staples Center Memorial and it really shows you how big and global his fanbase really is in a clever way. Check it out here.

Buzz Watch: Mac vs PC - The Next Generation

Authored by Jay Baage on January 14, 2009 - 6:49am.

Just as I thought that I could not stand seeing one more UGC? Mac vs. PC spoof, I came across this viral video posted on one of my favorite blogs, Laughing Squid, and thought that it was worth sharing with you. Almost two million views and over 8000 comments so far. Created by Nick Greenlee.

Buzz Watch: Unpacking The "Pepsi 25" Social Media Rebranding Campaign

Authored by Rohit Bhargava on November 4, 2008 - 12:48pm.

By now you may have seen some posts from several social media influencers (Peter Shankman, Chris Brogan, PSFK, Jason Falls among others) in the marketing and advertising field about Pepsi's innovative new campaign being dubbed by many the "Pepsi 25" for their choice of 25 bloggers to single out and send three packages over the course of an hour. Since I don't have my camera at work with me today, I'm going to gratuitously grab the image Steve posted on Adrants (another of the 25 chosen blogs) with full credit back to him of course:

Guy Kawasaki: The Inside Word on Word-of-Mouth Marketing

Authored by Guy Kawasaki on June 16, 2008 - 7:21am.

In this interview Dave Balter explains word-of-mouth marketing. Balter founded BzzAgent in 2002. His company has provided word-of-mouth media services for dozens of Fortune 500 companies and has been featured in The New York Times Sunday Magazine, The Wall Street Journal, The Economist, and on National Public Radio. He is also co-founder and current board member of The Word of Mouth Marketing Association. Balter earned a B.A. in Psychology from Skidmore College. He recently published a book called The Word of Mouth Manual, Volume II. You can download a full (and free!) copy of the book here.

Social Networking is the Latest Trend... Among Marketing Departments?

Authored by dale_gilliam on July 28, 2006 - 10:01am.

It appears that 2006 has become the year of social networking, since this phenomenon has led many to speculate on the value of such sites. It is the fact that Myspace, after only two and a half years operating, has surpassed Internet giants Google and Yahoo! that "social networking" has become this year's hot topic. So hot, in fact, that some companies' marketing departments are putting together social networking sites (SNS) specific to their brand.