Virtual CurrencyAnalysis: Kohls Stardoll Promotion Case StudyAuthored by Heather Hopkins on August 28, 2008 - 6:09am.
DMW Vlog: PlaySpan's Tony Colafrancesco on Trading Virtual GoodsAuthored by Jay Baage on June 24, 2008 - 7:21am.
The market for virtual goods and currency in games such as World of Warcraft is booming and some analysts estimate that it's worth approximately $1.5 billion. I caught up with PlaySpan's Tony Colafrancesco in between panels at our recent LA Games Conference and asked him some questions about the current problems users run into when trying to trade virtual goods or currency, including gold miners and virtual gangsters, and how Playspan is working to bring some order to the chaos. Playspan claims to be the first publisher-sponsored in-game commerce network for microtransactions with a combined user base of over 10 million gamers. tags: Games | Virtual Currency | MMORG | World of Warcraft | Virtual Worlds | LA Games Conference | PlaySpan | Tony Colafrancesco |
Facebook Virtual Currency Acebucks Raises $1.5 MillionAuthored by Mark Hefflinger on September 24, 2007 - 8:59am.
New York - Acebucks, a developer of virtual currency used within the Facebook online social network, has raised $1.5 million in new financing, AllFacebook reported. Gamer Files Class Action Against "World of Warcraft" Gold FarmerAuthored by Mark Hefflinger on June 7, 2007 - 10:56am.
Irvine, Calif. - A class action suit has been filed by a veteran player of Blizzard Entertainment's "World of Warcraft" (WoW) multiplayer game against a company called IGE, a "gold farmer" that recruits players to accrue virtual gold to sell to WoW players for real-world money, The Escapist reported. N.Y. Times: Online Game "Entropia Universe" Launches Real-World ATM CardsAuthored by dmw on May 2, 2006 - 10:12am.
New York - The New York Times on Tuesday reported on a new feature in the online game "Entropia Universe" that will let players withdraw cash from real-world ATM machines, which will draw on virtual currency stored in their online game accounts. Launched in 2003 by Sweden-based developer MindArk, the game counts 250,000 players who generated an estimated $165 million in total economic activity within the game last year. "We want this game to be a full second reality," MindArk CEO Jan Welter told The Times. "We want you to be able to have fun, make friends, make a business, enjoy music and art and do it in our game. The ATM card is a big step toward bringing people into our world because they can have comfort that they can access their virtual funds immediately."
tags: Games | Launches | Payments | Commerce | Online Games | Virtual Currency | MindArk | Entropia |
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