Visible Measures

Visible Measures Raises $10 Million for Video Measurement

Authored by Mark Hefflinger on March 26, 2009 - 7:33am.

Boston - Visible Measures, a provider of independent third-party measurement for Internet video publishers, advertisers and viral marketers, announced on Thursday that it has raised $10 million in its third round of funding, led by new investor Northgate Capital.

Report: Dems Leading GOP in Convention Web Video Views

Authored by Mark Hefflinger on September 9, 2008 - 10:09am.

Boston - Democrats Barack Obama and Joe Biden have attracted 3.7 million views of their respective party convention speeches online (Obama: 3.3 million; Biden: 405,000), compared with 2.4 million views of Web videos of conventions speeches by Republicans John McCain and Sarah Palin (McCain: 400,000; Palin: 2 million), according to a report from Internet video measurement service Visible Measures.

Web Video Analytics Firm Visible Measures Lands $13.5 Million

Authored by Mark Hefflinger on January 28, 2008 - 7:41am.

Boston - Visible Measures, a start-up developing a system to measure the behavior of Internet video audiences, announced on Monday that it has raised a $13.5 million second round of funding, led by Mohr Davidow Ventures.

Video Audience Measurement Firm Visible Measures Raises $5 Million

Authored by Mark Hefflinger on March 19, 2007 - 10:11am.

San Jose, Calif. - Visible Measures on Monday introduced its Internet video audience management technology, and announced that it has raised $5 million in its first round of venture capital financing, led by General Catalyst Partners.

Web Video Ratings Provider Visible Measures Raises $5 Million

Authored by Mark Hefflinger on March 2, 2007 - 12:06pm.

Cambridge, Mass. - Visible Measures, a provider of audience measurement technology for Internet video services, has raised $5 million in its first round of venture, Private Equity Week reported on Friday, citing a regulatory filing.