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UGENmedia Acquired by Social Media Marketer Vitrue

Authored by Mark Hefflinger on June 26, 2008 - 6:44am.

New York - Vitrue, an Atlanta-based provider of social media marketing technology, has acquired UGENmedia, a New York-based social media marketer.

tags: Deals | Marketing | Social Networking | Acquisitions | Vitrue | UGENmedia |

Career Moves: December 7, 2006

Authored by dmw on December 7, 2006 - 12:15pm.
Career Moves is made possible by @HIRE.
Narrowstep, a broadband television services firm, announced that it has appointed Lisa VanPatten to the position of Chief Financial Officer, effective immediately, replacing Jill Thoerle, who served as the company's interim CFO since July. VanPatten will report directly to David C. McCourt who recently assumed the position of Chairman of the Board and interim CEO of Narrowstep. Most recently VanPatten served as Controller and VP of Finance at Vonage.
tags: Career | Moves | Universal | Vitrue | NBC | NBC Universal | Narrowstep | IMG Media |

Comcast, Turner Back User-Created Ad Platform Developer ViTrue

Authored by Mark Hefflinger on October 24, 2006 - 1:57pm.
Atlanta - ViTrue, the developer of a user-created advertising platform, announced on Tuesday that it has secured a round of strategic funding from Comcast Interactive Capital and Turner Broadcasting. The amount of the investment was not provided. Previous investors included General Catalyst Partners and ViTrue's founder and CEO, Reggie Bradford. The Atlanta-based company's system provides tools for consumers to create, produce and upload video advertisements, as well as the infrastructure to help companies align the content with their marketing campaigns.
tags: Video | Marketing | Advertising | Comcast | Video Ads | Vitrue | Video-Sharing | Turner | UGC |

Career Moves: September 8, 2006

Authored by dmw on September 8, 2006 - 7:44am.
Starz Animation, a division of Starz Media, has announced the appointment of Kent Rice as its CEO. Rice was previously Executive Adviser to Starz Entertainment.
tags: Career | Moves | LodgeNet | Starz | Vitrue | NBC | Imagine | NYT |

User-Created Ad Technology Developer Vitrue Raises $2.2 Million

Authored by dmw on May 8, 2006 - 6:44pm.
Atlanta - Vitrue, a developer of user-created online advertising technology, announced on Monday that it has raised $2.2 million in its first round of venture capital financing. Investors included General Catalyst Partners and Vitrue founder Reggie Bradford, the former president of Tandberg Television and CEO of N2 Broadband. The company also said it has acquired Sharkle.com, an online video-sharing community that claims 100,000 registered users. Atlanta-based Vitrue's applications and services allow consumers to create their own video advertisements for free and manage their brand assets; an ad rating system will also allow users to vote for the most compelling ads on the site.
tags: Deals | VC | Marketing | Advertising | Tech | Acquisitions | Vitrue | General Catalyst | Sharkle.com |