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DMW Vlog - PopCap's David Roberts On The Crossover Between Casual and Hardcore Gaming

Authored by Jay Baage on November 2, 2008 - 3:15pm.

Seattle - PopCap Games, a developer and publisher of casual games, recently released a new game in its flagship Bejeweled series called Bejeweled Twist at a gala launch event at Seattle’s Experience Music Project Museum. You might think that it’s a bit strange to throw a big launch party for a casual game, but this is not just any casual game. Bejeweled is one of the most popular and lucrative casual games franchises out there with more then 350 million copies downloaded and over 25 million units sold across all platforms.
tags: Games | Video | Marketing | Casual Games | Vlog | PopCap Games | David Roberts | Bejeweled Twist |