San Bruno, Calif. - Apptera, a provider of mobile advertising services, announced on Wednesday that it has raised a new $10.5 million round of financing, led by return backers Lightspeed Venture Partners, Alloy Ventures and Walden International.

San Mateo, Calif. - Genius.com, a developer of marketing software and online services, announced on Thursday that it has raised $10 million in its second round of venture capital financing, led by Mohr Davidow Ventures.