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Walmart Smart Network

Walmart Launches IPTV-based In-Store Digital Ad Network

Authored by Mark Hefflinger on September 3, 2008 - 12:12pm.
Bentonville, Ark. - Retail giant Walmart (NYSE: WMT) on Wednesday introduced the Walmart Smart Network, an in-store IPTV-based network that it hopes to expand to 27,000 screens in more than 2,700 stores by 2010. The company sunk $10 million into research and development for the network, which will allow advertisers to target by store, screen, day and time-of-day. Walmart is working with Studio2 for custom programming; Thomson's Premier Retail Networks for operations and ad sales; and DS-IQ for analytical insights for advertisers. Walmart previously operated a satellite-based in-store network in 3,000 stores.

tags: Advertising | TV | IPTV | Retail | Walmart | Walmart Smart Network |